How Much Does a Landing Page Cost?

A landing page is an essential tool for every digital marketing campaign, but if you have just launched your website you might be asking yourself, how much does a landing page cost?

In this post, we are going to clear all your doubts about the topic and we are going to give you some options so at the end of the article you will know exactly how to invest your money.

Let’s get into it.

Cost of a Landing Page Using A Landing Page Builder

Landing page builders are tools specially designed to create a landing page easily and without spending a lot of money.

Let’s talk about how much a quality landing page costs when using a landing page builder.

Advantages and Disadvantages

These are the advantages and disadvantages of creating a landing page using a landing page builder.

Advantages

A landing page builder provides you with several benefits, including:

1. Fast Development

Landing page builders allow the user to quickly build their landing pages with the help of a drag-and-drop interface. Also, if you don’t want to spend too much time messing around, you can just use a template from the template library.

2. Easy Set-up

Most landing page builders are extremely easy to install. For example, if you are using WordPress, you just have to install the plugin from the WordPress plugin library, and you are done.

3. Great Support and Documentation

Landing page builders offer great support to their users. Also, most of them have extensive documentation, so you can learn how to use them properly pretty fast.

4. Cost-Effective

In comparison with other methods, landing page builders are really cheap. For example, you can just pay a yearly subscription and use some templates to create your own landing pages.

Disadvantages

These are some of the disadvantages of using landing page builders.

1. Limited Customization

The major disadvantage of using landing page builders is that you don’t have the same customization possibilities as you would have with a web designer.

With a Landing Page builder, you are limited to the existing templates and settings available, if you want to do things outside those parameters, you will need to use code.

2. Time-Consuming

Okay, this one is a bit tricky. Remember that we talked about how easy and fast it is to create landing pages with landing page builders using templates?

Well, if you want to be original, you have to customize your templates, and for doing this you will need to learn how to use your preferred landing page builder.

This takes some time, however, if you don’t care about using the same template as thousands of people, this won’t be an issue.

3. Bad Performance

If you don’t take care of your website’s performance, you will have problems with SEO and user experience, and ultimately, your sales will go downhill.

If you are using a Landing Page builder you have to give special attention to this, since if not used properly, it can slow down the load speed of your landing page.

For avoiding this, we recommend following the landing page speed best practices.

Cost Analysis

Let’s talk about the cost of a landing page when using a landing page builder.

So, to be clear, we are just making calculations using the landing page builders’ price without the Hosting and Domain renewal costs. Keep that in mind.

Let’s suppose that we are going to use Leadpages for just one website.

If you buy the yearly subscription it will cost you $444/year.

This price includes:

• 1 Site
• Landing Pages, Pop-Ups, Alert Bars
• Unlimited Traffic & Leads
• Free Custom Domain*
• Free Hosting
• Mobile-Responsive Site Templates
• Lead Notifications
• Tech Support
• (Chat, Email)
• 40+ Standard Integrations
• 1-on-1 Quick Start Call

That’s it. There are no more costs. As you can see, using a landing page builder is pretty cheap compared to other methods.

However, there is something that we talked about earlier that has a lot of importance, and that is time.

When you are using a landing page builder you have to dedicate time to build your landing pages, yes, you can use pre-made templates, but you don’t want all your landing pages to look the same, right?

So, if you are willing to learn how to use a landing page builder and you have the time, this is a great option.

What Are the Best Landing Page Builders?

These are some of the best landing page builders out there:

Leadpages

Leadpages is one of the most popular landing page builders out there. It not only allows you to create landing pages but complete websites.

It has a drag-and-drop interface, which means that you just need to drag the elements you want and drop them on a blank canvas.

Leadpages has a built-in pop-up builder that you can use to create and configure your own pop-ups.

One of the best features of Leadpages is that it offers a free hosting service with all of its plans.

These are the pricing plans of Leadpages:

• Pro: $74/month (billed annually)
• Standard: $37/month (billed annually)

Unbounce

Unbounce is an all-in-one solution for creating landing pages. It has everything you need to start creating your pages as soon as possible.

This tool comes with a lot of templates that you can use to create landing pages quickly, so you can start capturing leads faster.

As we said before, it includes advanced features, not only for building but for marketing. For example, it comes included with an A/B testing tool.

Since Unbounce has all of these features, it is not ideal for beginners, it needs some time to understand and use properly.

These are the pricing plans of Unbounce:

• Launch: $81/month (billed annually)
• Optimize: $122/month (billed annually)
• Accelerate: $203/month (billed annually)

Instapage

Instapage is another great landing page-building tool that comes with everything you need to start capturing leads ASAP.

The Instapage platform can be integrated with a lot of tools like Google Ads, Facebook, HubSpot, and much more.

With Instapage you can create responsive landing pages using their drag-and-drop builder, or if you don’t want to create something from scratch, you can browse their huge template library.

Instapage focuses heavily on speed and it is one of the few solutions that are fully compatible with the AMP framework, which is ideal for mobile devices.

Also, it has several built-in marketing features like an A/B testing tool and heatmaps.

You can’t go wrong with Instapage.

These are its pricing plans:

• Building: $199/month (billed annually)
• Custom: This is a pricing plan that you can customize to your own needs by contacting the sales team

Cost of a Landing Page with a Freelancer

Now, let’s talk about how much a landing page costs if you decide to hire a freelancer to design it.

We will also go through the advantages, disadvantages, and some of the best freelance marketplaces out there.

Advantages and Disadvantages

Hiring a freelancer for designing your landing pages can be quite an affordable and effective solution, but this method has some major disadvantages to keep in mind.

Advantages

The benefits of hiring freelancers are numerous. These are some of them.

1. Cheap services

Since freelancers operate from all over the world, you can find a good professional with outstanding skills for an affordable price. The good thing about this is that maybe in your country it might seem like an unfair deal, but, for them, it’s a great offer.

2. Single-Person Job

Freelancers are quite resourceful, they operate fast and they need just a few instructions to start working. This is a huge advantage over a big team because the work is delivered much faster.

3. Easily Reachable

Freelancers are very easy to contact and if they are in the same time zone as you, they usually respond almost immediately, it’s like having your own development team.

Disadvantages

The limitations, on the other hand, are also noticeable.

1. It Can Be Hard to Find Good Freelancers

Finding a good freelancer is a huge challenge. Yes, there are platforms that make finding freelancers easy, but that is not a guarantee that the person that you hire will meet your requirements.

You will have to use a lot of filters, questions, and processes to find the ideal candidate for you.

2. They Can Get Lost

You have to keep in mind that when you hire a freelancer, they don’t sign a contract, so they are not really tied to you in any way and if you hire a freelancer that is not so professional, they could disappear without saying any word.

However, because of this disadvantage, there are platforms for hiring freelancers that make this process a little bit more secure for you and for the freelancer.

3. They Are Not as Loyal as Full Time Employees

Let’s be clear here, freelancers get paid for the work they deliver, that’s it, they don’t get company benefits or anything like that.

Because of this, they can just leave your project if they find a better-paying one.

Cost Analysis

Now that you understand the pros and cons of hiring a freelancer, let’s analyze the costs of hiring one.

There are actually two ways to pay freelancers. By the hour or by the project. So you can choose the option that adjusts better to your budget.

Also, keep in mind that these costs can change depending on the country and skill level of the freelancer that you are looking for.

Hiring a Freelancer by Project

For the purposes of this analysis, we are going to use the TOP 10 bestselling freelancers on Fiverr that are proficient in English (They live in the US, Canada, and the UK).

These are the costs by the project:

• Lowest price: $5
• Average price: $300
• Highest price: $2,000

Hiring a Freelancer by Hourly Rate

If you want to hire a freelancer using the hourly modality, it is a little bit more difficult to estimate the total cost.

According to our research, the time to create a landing page oscillates from 1 hour to 25 hours or more depending on the complexity of the project.

We’ve found the top 10 landing page designers and web developers in Upwork that are proficient in English, these are their hourly rates:

• Minimum hourly rate: $20
• Average hourly rate: $66
• Highest hourly rate: $150 (or more)

So, based on this data, we can say that the price of a landing page when hiring a freelancer by hourly rate can cost from $20 (if using the minimum hourly rate) to more than $450.

Where to Find a Good Freelancer?

These are some of the most popular and reliable freelance marketplaces.

Upwork

Upwork is connecting clients and freelancers from around the world. You can hire freelancers from web design and software development to accounting and customer service.

Upwork has a top-rated program that it uses to qualify the best freelancers from all over the world.

Also, it has a success rate metric and people can leave reviews on the freelancers that they have hired.

This platform is extremely serious and it has a lot of norms, policies, and security measures, so both the clients and freelancers have security to do business.

Fiverr

Fiverr is a very popular freelance marketplace. You can find freelancers for virtually every niche and most of the professionals that you will find here use the payment per project modality.

On this platform you will mostly find freelancers that offer their services by project, so each time you need a professional you need to hire him again.

Also, Fiverr has a lot of filters and ways to qualify profiles so it is very easy to find what you are looking for.

Cost of a Landing Page with a Web Design & Development Agency

One of the most successful and proven ways to get top-notch quality service is to spend a good amount and get your work done by a web design and development agency.

But how much is a good amount?

Let’s analyze the pros and cons of hiring a web design and development agency and analyze the costs behind it.

Advantages and Disadvantages

Let’s explore the pros and cons of hiring a web design agency.

Advantages

The benefits of hiring a professional development agency are quite incredible.

1. Fully Cooperative

By working with a proper web design and development agency, both the host and the client would be bound through a formal document that would help deliver on time and at a very attractive price.

Also, In case something goes wrong, there could be legal action available to fix it.

2. No mistakes

By working with a web design agency, the processes are clearer and the professional quality is much higher than other methods, this ensures that the work delivered is of superior quality.

3. A complete Package

Web design agencies sometimes offer not only design services, but also a full range of packages that include marketing, development, and SEO services with the help of their web development team.

Disadvantages

These are some disadvantages of hiring a web design agency.

1. Expensive

Since web design and development agencies are so professional, they can be more expensive than other methods.

2. They Take Their Time

Agencies have a lot of processes and although these processes are good for producing high-quality deliverables, they can slow down things a little bit, also, they can have some back and forth in the internal revisions.

All of this causes web design agencies to take more time than other methods to deliver the final product.

Cost Analysis

How much does a landing page cost if I hire an agency?

An agency can charge anywhere from $500 to $3,000 per landing page. The price totally depends upon the project’s complexity and business goals.

At Brimar Online Marketing we are on a quest to deliver high-quality services for an affordable price. These are our pricing plans for landing page development.

• Basic landing page $500
• Landing + Thank You Page: $700 
• Landing page + Thank you page + Integration with AutoResponder: $900

As you can see, each package includes something different so you can choose the one that adjusts better to your needs.

These prices include all the quality and professionalism of a web design agency but the pricing tag of a freelancer.

How Do They Determine Costs?

As we said before, web design and development agencies are more expensive than other methods due to their knowledge and processes. So, in short words, these are the things that are included in their pricing.

• Knowledge: Agencies have full-time professionals with several years of experience that will deliver an outstanding job every single time.

• Tools: Agencies use the latest tools for creating their designs.

• Management: Since agencies are composed of a team, there is higher quality control, so every design is supervised by a top designer to ensure quality.

• Packages: Usually, agencies not only offer the price for a single landing page, but they offer complete packages that will help you achieve online success even faster.

Which One Should You Choose?

The price of a landing page can vary depending on the method you choose to develop it.

Now that you understand what those methods are, we are going to help you decide which one you should choose.

You Should Choose a Page Builder If:

A landing page is a great option for those people who have plenty of time and want to learn how to use a landing page builder properly. They take time but once you know how to use them properly, it is a very satisfying experience.

If you don’t want to deal with employees or you don’t want to deal with salespersons either, using a landing page builder is a great option.

For example, if you hire a freelancer, you will have to deal with him/her, so, you have to make sure that he delivers the project on time, you have to pay him constantly and you have to make sure that he is doing the job.

On the other hand, if you hire an agency, you will have to attend meetings constantly about the progress of your landing page design.

Another big reason is that you don’t have the budget for hiring a freelancer or an agency. With a Landing page builder, the price of a landing page is actually pretty low since you just have to pay for the tool.

You Should Hire a Freelancer If:

Hiring a freelancer is a great option for many reasons.

For example, if you don’t want to spend too much time on creating your own landing pages but you do have the budget for hiring someone, hiring a freelancer can be a lifesaver.

Another good reason to hire a freelancer is the flexibility they provide.

Let’s suppose that you are looking for someone who has to know English and Russian. Platforms like Upwork make this possible by providing you with a huge pool of freelancers over the world, so you can choose the one that adapts better to your needs.

Also, since you are talking directly with your freelancer, you can ask them to do other things apart from what you initially hired them for.

For example, let’s say that you’ve hired someone for designing your landing page, but now, you realized that you need someone to write the content on the landing page.

You can talk directly with your freelancer and ask them to do other things related to the original task in exchange for more money.

The contact is also direct, so if you want to request changes, you can do it directly with them. If you hire an agency, you may talk to the manager and the communication will not be as clear as if you talk to the designer directly.

You Should Hire a Web Design and Development Agency If:

A web design agency can provide you with many advantages.

If you want only the best professionals and quality of work, hiring an agency would be a good idea.

They are so expensive because of their expertise and the additional features they offer.

For example, if you need a landing page, they will not only design it, but they will also provide you with the visuals and even write the content for that landing.

This content will be written by expert copywriters so it will already be optimized for conversion.

Also, they might offer you other services like SEO or PPC, which will ultimately help you to bring more money to your business.

So in short words, if you are looking for a landing page designed by professionals packaged with content, visuals, and other marketing services, hiring a web design agency is your best bet.

The Bottom Line: How Much Does a Landing Page Cost?

A landing page is essential for capturing leads and there are many methods to create one.

You can hire a freelancer or an agency, or you can build it by yourself. But what is the best option?

It all depends on your personal needs and budget.

If you want the best of the best, we highly recommend a web design agency to design your landing page.

We, Brimar Online Marketing, can provide you with these services.

We are a full-service digital marketing agency that can help you to achieve online success as soon as possible.

These are some of the features that you will get if you hire us:

• Responsive Web Design and Development
• SEO Friendly Development
• Highly Experienced Designers
• Affordable pricing packages

Contact us now or visit our web design and development service page to learn more.

FAQ – Landing Page Pricing

Below you will find some answers to the most common questions about this topic.

Why Is a Landing Page Important?

A landing page is important because it is the tool that will capture the information of the customers acquired through your Ads. Since a landing page is specifically designed to attract customers’ attention, it is far superior to other methods.

What Elements Should You Include in Your Landing Page?

The best landing pages comprise core elements. The basic and essential components of a great landing page are

1. Your product or service’s unique selling proposition
2. Descriptive images and videos
3. The benefits of your product or service
4. Call to actions

Is the Content on the Landing Page Important?

Well, the content on your landing page plays a key role to hook readers. If your CTA works well, you are all set to convince the reader to purchase. You need catchy and attractive pieces of words for this purpose.

The content should be informative about the product, and it should provide detail about its benefits. Your content on the landing page is the ultimate way to convince readers of a purchase. It provides the details that ultimately lead to a purchase.

Should My Landing Page Be Consistent With the Rest of My Marketing Materials?

Of course. This will represent that you are a serious brand that your customers can trust.