What Are the Key Components of a Landing Page?

So, what are the key components of a landing page?

To name a few, the perfect landing page has simple and direct copy, outstanding CTAs, social proof, points of interaction and it offers a unique selling proposition.

All of these elements are essential but there’s a lot more to know.

If you want to learn more about them, keep reading this comprehensive guide.

What is a Landing Page?

Before we dive into what the key components of a landing page are, you need to understand the basic concepts. Let’s start with what a landing page is.

A landing page connects you with your audience through direct offers.

Basically, it allows you to gather contact information from your possible customers by giving them something in exchange.

For example an app, event registration, or a free ebook.

A landing page lets you engage with your possible customers without being constrained by the limitations imposed by an advertising network.

Types of Landing Pages 

Each page has its own unique needs. To fulfill the need for conversion, you need to know all the types of landing pages you can create.

Here are the different types of Landing Pages.

1. Squeeze Page
2. Splash Page
3. Lead Capture Page
4. Click-Through Landing Page
5. “Get Started” Landing Page
6. “Unsubscribe” Landing Page
7. Long-form Sales Landing Page
8. Paid Advertising Landing Page
9. 404 Landing Page
10. “About Us” Landing Page
11. “Coming Soon” Page
12. Pricing Page
13. “Thank You” Landing Page

Once you figure out the goal of creating the landing page, it is easy for you to define your offer along with the thank you page. So, how do you pick the right page? Just as the right questions:

• What do you want to achieve with a landing page?
• Who are your competitors, and what are they doing to achieve goals?
• What is your audience seeking?
• How do you want your visitors to leave the page?

All these questions will help you choose the right type of landing page for your website.

Therefore, keep it simple yet interesting in as many aspects as possible. 

Types of Landing Page Offers

Landing pages are created with the purpose of converting your leads into customers.

It requires a specific offer for it. It can be anything that will serve the purpose of educating the audience. And also keep them excited enough to accept the offer.

Ebooks and Whitepapers

Ebooks and whitepapers are to educate users on the specific topic of their interest. And probably, the presence of visitors on the blog post was to gain information on a particular topic. 

Find ways to keep them interested, redirect them to a sign-up page for subscriptions, and whitepapers can be one of them. You can use them as a gate to capture the lead.

Email Newsletter Subscription

Yes, you can provide elaborated information through whitepapers and ebooks. However, you can also add CTA to the blog posts for subscription by inviting readers to sign up for your email list. 

Online Course Enrollment

For the education industry, online course enrollment pages can be created to invite students to a class or course. You can add previous student experiences to add more value to your offer.

Event Registration

Creating an event? People need updates, too, and give you a chance to exchange information. So, an event registration page can be another way of capturing your leads.

Free Trial

Bring users to a page where they may sign up for a free trial of your program by providing their name, email address, job title, and any other information you think is required to provide them with the best possible service.

Community Membership

Create a landing page where website visitors may sign-up to become more involved with your company. Making it invitation-only is also good. In fact, it’s a great way to practice relationship marketing in order to close these purchases.

App Download

A lead-optimized landing page that urges customers to download an app is common. On the analytics front, you can utilize Google Analytics to collect data on who visits the landing page, install the app and then use that data to optimize the landing page.

How Do Landing Pages Work?

The key components of a landing page are essential for a page like this to work, but how do they work exactly?

You’ll need three things.

• Offer
• Form 
• Thank You page

You have an offer to make, but before you make your prospect click on the subscription form, you need to optimize it. Let’s see the steps through the following example:

Step 1: First of all, you need to create a landing page with solid information about the product or service you are offering.

Step 2: Once you have caught the readers’ attention, you need to gather their contact information through a contact form and then redirect them to a Thank You page.

Step 3: Include additional CTAs (Calls To Actions) in your thank you experience, i.e., download the respective offer or an invitation to subscribe to your blog for the future as well.

10 Key Components of a Landing Page

If you are not convincing enough, you cannot sell anything. You have to focus on all the pain points of people who might be interested in your product.

You don’t want to frustrate your audience; you want them to stay.

To accomplish this goal, you need to perfectly integrate the components of a landing page into your page.

1. Captivating and Supportive Headline

The headline of the landing page is the first thing visitors will see. As a result, it’s critical that it explains exactly what the user will obtain from the page. 

Also, to make it readable and brief, your title has to have limited words.

Furthermore, by adding subtitles you will engage your visitors. Your subtitles should urge them to stay reading the article.

2. Make it Fun by Using Appealing Visuals

While content might help you provide a summary of your offer, by adding appealing visual elements to your landing page you can allow yourself to engage emotionally with your visitors.

How is it even possible?

Images help break up dense language, make a subject more interesting, and provide a visual demonstration of how a product or service operates. 

There is an old adage “a picture is worth a thousand words” that is correct, at least in terms of conversion optimization.

3. Simple and Direct Copy

We always hear, direct and precise. Your landing page needs both of them. It should specifically state what the prospect will learn or how much value they will obtain from your offer. 

Also, bullet points and bolded words are an excellent approach to convey your message fast. 

Make sure to use a benefit-oriented language that appeals directly to your visitors.

Let them have a full grasp of who you are and how you have the solutions to their problems. 

4. Outstanding CTA

Your hidden weapon is the CTA. Your visitors will click on this conversion button. As a result, it must be as appealing as possible.

Personalized CTAs convert 202% better than generic alternatives. This is because it addresses each visitor individually and customizes the material to their tastes. They have the power to connect with you on an emotional level.

A few more points to keep in mind concerning calls to action: they should be useful, simple to use, visible, and action-oriented. ‘Contact us’ is one call to action to avoid.

How do you accomplish it?

• Keep the CTA’s conversational
• Keep your forms short and simple

Help your customers understand your point of the story and use language that is persuasive enough to make them click on the button right away. 

5. Add Unique Selling Proposition (USP)

The trait that sets your product or service apart from the competition is your unique selling proposition. 

It’s a response to the persistent question, “What makes your offer so unique?”

This proposition must be communicated clearly on landing pages so that visitors understand why your product or service is beneficial right away.

To achieve this goal, you have to use the headline, subheadings, primary image, and body copy on your page.

6. Social Proof with Testimonials

Allow the reader to hear what other people have to say about you. This is your chance to say “don’t just take our word for it” on your landing page.

Consumers adjust their behavior in response to what other people are doing, which is known as informational social influence, while testimonials serve as references or recommendations from people who have used and appreciated your product or service.

Use actual names and, if feasible, images to include direct quotes from customers and clients. Video interviews or testimonials are quite effective. You can also incorporate case studies or logos of satisfied clients’ businesses.

Two of the most prevalent types of social proof on landing pages are customer testimonials and case studies. This is because online reviews influence 97% of consumer purchasing decisions.

7. Understand the Psychology of Your Consumers

Psychology plays a factor in landing page performance. 

People, in particular, are fearful of losing. As a result, when confronted with uncertainty, customers will prefer low-probability outcomes over high-probability outcomes in scenarios that could result in loss. 

Any type of guarantee or other technique to restrict user loss will have a positive impact on user engagement, especially when focusing on low probability scenarios. The relief that comes from a great landing page message is incalculable.

Users’ desire for happiness can encourage them to take action. When a product’s story is communicated creatively, users are more likely to associate it with joy, contentment, acceptance, love, and other pleasant emotions. 

8. Points for Interaction

A landing page allows users to communicate with an organization by using online chat, social networking links, email, a contact form, a phone number, and a physical address (with map). 

Thanks to several options, users can choose what is most convenient for them right now, whether they are at work on laptops, commuting on phones, or at home on tablets. 

When prioritizing, a mail-to-email link is preferred over an onsite message via a “contact us” form or page.

Furthermore, instead of adding the user as a follower to the organization’s accounts, social buttons should commence sharing the landing page which could result in more clients in the long run.

9. Remove All Navigation

To reach your landing page’s goal, make it clear to visitors what action you want them to do and how to get there. Keep the page from becoming cluttered.

And to make the page elements and their hierarchical relationship evident, there should be a substantial quantity of negative space. 

The user will be directed to your call-to-action as a result of this. 

Unlike websites, where a user can take many journeys, a landing page should have a single path for the visitor to travel in order to simply complete the actions you’ve planned. 

Because you want to keep the user on a specific path, it’s also a good idea to block any exit links.

The presence of other secondary links may cause users to quit the landing page.

10. Optimize the Page for Search

This may be the last element, but it is the most crucial. You are writing for humans, but you are also writing for search engines. 

So, use the best SEO practices to make it interesting for search engines. It is not only about the keywords; it is about the UI, and visuals, too. 

While you make your copy appealing, focus on meta description, alt text, and a lot more to optimize and make it easy for customers to find it. 

Ways to Create a Landing Page in WordPress

Now that you understand the elements of a good Landing Page, it might be useful to show you some easy ways to create one.

1. Using Plugins

When using a WordPress landing page plugin, creating a landing page is rather simple. Even if you’re not a developer, you can use WordPress to construct a high-converting landing page that will increase traffic and sales to your website.

Here’s a list of the best landing page plugins for WordPress:

1. SeedProd
2. Leadpages
3. OptimizePress

2. Create a Landing Page Using Drag and Drop Page Builders

The goal of creating a landing page on a WordPress site is to set it out from the rest of the site. However, the majority of WordPress themes are rather restricted in terms of what you can and cannot do with the design.

What’s unusual about drag and drop builders integrated into some of the more advanced themes out there is that you can virtually do whatever you want with any page’s design. And this level of customization is offered through a very simple interface.

These are some of the best WordPress Drag and Drop Page Builders:

1. Divi
2. Elementor
3. Beaver Builder

3. Hire a Web Design and Development Agency

Don’t have the skills to create an exceptional landing page? Well, hiring a web design and development agency can be a great choice for it. 

Agencies like Brimar Online Marketing have the best professionals with both creative and development skills to create a result-driven landing page for you. 

Considering all the elements of the page, they keep it fun, interesting, and direct. Besides, before launching, the page goes through proper testing. 

With the skills of highly trained professionals in web development and design, you will be stress-free about the final results of the page.

Final Words: What are The Key Components of a Landing Page?

Now you understand what the key components of a landing page are.

They are an essential part of the creation process and you should not skip them if you want to get the best results from your money and efforts.

If you are not a web developer or a web designer, we highly recommend you hire a specialized web design agency like Brimar Online Marketing.