PPC for Lawyers That Brings In Clients, Not Just Clicks
When someone needs a lawyer today, they search Google and call one of the first firms they see. I put your firm at the top of that search the moment they look, with Google and Facebook ads built to bring in real cases, not just expensive clicks that go nowhere.
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Some Firms I’ve Worked With
THE PROBLEM
Most Law Firms Waste a Fortune on Google Ads
Legal keywords are among the most expensive on Google. A single click on a search like “personal injury lawyer” or “immigration attorney” can cost you more than a nice dinner, so when a campaign is set up wrong, your budget disappears in days with nothing to show for it. That is why so many attorneys try Google Ads once, lose a few thousand dollars, and swear it does not work.
The truth is that the ads were not the problem; the management was. Clicks were coming, but they were the wrong clicks, landing on a page that did not convince anyone, with no tracking to show which ones turned into actual cases. When the clicks are this expensive, you cannot afford to guess, and you cannot afford to hand your budget to someone who treats a law firm like a pizza shop.
Done right, PPC is the fastest way to fill your calendar with cases. Done wrong, it is the fastest way to burn money. The difference is who is running it.
The Switch You Flip
The Fastest Way to Get Cases This Month
SEO is the long game, and it is worth playing, but it takes months.
PPC is the switch you flip when you need cases now.
The day your campaign goes live, your firm can be sitting at the very top of Google for the exact searches your future clients are typing, ahead of the firms that have ranked there for years.
And the math works in your favor when the campaign is managed well.
Yes, legal clicks are expensive, but a single case can be worth thousands or tens of thousands of dollars to your firm, so you do not need many to come out far ahead.
The goal is never to get the most clicks, it is to get the clicks that turn into signed cases, and that is what I build every campaign around.
THE BILINGUAL EDGE
I Run Ads in Spanish That Reach Clients Your Competitors Cannot
This is where I am different from almost every other PPC company chasing law firms.A huge part of the legal market, especially in immigration, family law, and personal injury, searches and responds in Spanish, and most agencies cannot touch that audience.I have spent years running Google and Facebook ads in Spanish for immigration attorneys, so I know how to reach the Latino community and turn those searches into consultations.
There is a real advantage hiding here, too. Spanish ads often cost less per click than English ones because fewer firms compete for them, so your budget stretches further, and your cost per case can come down.While your competitors fight over the expensive English keywords, you can be quietly winning the Spanish-speaking clients they never even tried to reach.
Where the Budget Bleeds
The Mistakes That Drain a Law Firm’s Ad Budget
Over the years I have looked at a lot of law firm accounts that were bleeding money, and it is almost always the same handful of mistakes. Broad keywords that show your ad to people who will never hire you. No negative keywords, so you pay for clicks from people looking for free advice or a job.
Ads that send clicks to a slow or confusing page that does not turn visitors into calls. And worst of all, no real conversion tracking, so nobody actually knows which ads bring in cases and which ones just burn cash.
Broad Keywords
Shows your ad to people who will never hire you.
No Negative Keywords
Slow, Confusing Pages
No Conversion Tracking
I build your campaigns to avoid every one of these. I tighten the targeting so your money goes toward people ready to hire, I send them to a page built to convert, and I track all the way to the consultation, so we know exactly what is working and can put more behind it. That is the difference between spending on ads and investing in cases.
From Click to Case
How I Run Your Law Firm’s PPC
Keyword and Audience Strategy
I find the high-intent searches your future clients actually use, the ones that signal someone is ready to hire, and I build your campaigns around them. I also map out who to reach on Facebook and Instagram, in English or Spanish, depending on your practice and your market.
Ad Creation and Testing
I write ads that speak directly to the person searching, in the language they search in, and I test different versions to see what pulls the most qualified clicks. Weak ads waste expensive clicks, so this is where careful work pays off fast.
Bid and Budget Management
I manage your bids and budget closely so your money goes toward the clicks most likely to become cases, at the best cost I can get. With legal clicks this expensive, steady, hands-on management is what protects your spend.
Conversion Tracking and Reporting
I track every step from the first click to the consultation, so you can see exactly what your ads are bringing in. Each month you get a clear report on what I spent, what it produced, and what I am adjusting next, with no jargon and nothing hidden.
DIRECT ACCESS – NO LAYERS
When You Hire Brimar, You Work With Me
I have been doing this for more than a decade, much of it running ads for immigration attorneys and the Latino community, so I understand both how these campaigns work and how your clients actually search and decide. I will also be honest with you. If I do not think PPC is the right move for your firm right now, or if your budget is too low to compete in your market, I will tell you instead of taking your money and hoping.
No Long-Term Contracts
Simple Management, No Contracts
I run your ads on straightforward month-to-month management, with no long-term contracts, so you stay because it works and not because you are locked in. I ask for a minimum ad budget so there is enough data to optimize and actually bring in cases, since anything less just burns money slowly.
You can see exactly how my PPC management is priced on my PPC services page, or compare it with my full marketing plans on the pricing page.
Month-to-Month, No Contracts
Testimonials
What Customers Say About Me
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.Common Questions About PPC for Lawyers
How soon will I see results from PPC?
How much should my law firm budget for PPC?
It depends on your practice area, your market, and how much competition you face, since legal clicks vary a lot in price. I ask for a minimum ad budget so the campaign has enough data to work, and that budget is separate from my management fee. On our call, I will give you an honest number for your specific situation. You can see my management pricing on the PPC services page.
Why are legal keywords so expensive, and is PPC still worth it?
Can you target specific practice areas?
Do you run ads in Spanish?
What platforms do you advertise on?
Do you require a long-term contract?
Ready to Get Cases Coming In This Month?
If you need more cases and you do not want to wait months for SEO to build, PPC is how you turn on the flow now. Book a free consultation, and I will tell you honestly whether it is right for your firm and what it would take to win in your market, with no pressure and no obligation to hire me.
Based in the San Francisco Bay Area. Working with clients across the US.
English and Spanish.