Landing Page vs Sales Page: Key Differences

We all know that having a website is extremely important.

However, not everyone understands the differences between a landing page and a sales page. Each one serves a specific purpose.

So, we have created this landing page vs sales page comparison guide for you to understand their differences a little bit better.

Let’s get started.

What is a Landing Page?

In order to describe better what are the differences between a landing page vs a sales page, you need to know a couple of key concepts.

Let’s start by talking about what a landing page is.

Landing pages, more specifically, post-click landing pages, are standalone web pages that visitors “land” on or are transported to when they click on a link on various platforms, like an email or a digital ad from Google, YouTube, or Twitter. 

Visitors click on that link because they’ve decided to follow through with the call-to-action or prompts (more on this in the next section) included in the ad or email body.

What Are the Objectives of a Landing Page?

As mentioned, every landing page is focused on a certain conversion or call-to-action (commonly called “CTA”) that doesn’t necessarily aim to have immediate monetary returns. Here are some common examples:

1. Lead Generation

A landing page can serve as an interest page or lead generation tool, where users can sign up if they want to know more about your company, an event, or your product.

2. Webinar sign-up

A good way to engage with your target audience is to hold a webinar. By inviting them to this type of activity, you can get useful data through the sign-up while your target audience gains access to an interesting and/or educational event.

3. Register for a Free Trial

Sometimes, a way to convince your target consumer to purchase your product or service is through a free trial. Offering one is also a sign of your company’s confidence in what you are selling.

4. Download Something

Add value to your customers by providing helpful resources that are related to your products and also your target market’s passion points.

Tips for Building a Successful Landing Page

These are some useful tips that you can follow to build a successful landing page.

1. Focus

This means having a singular call-to-action so as not to confuse your target audience.

2. Mobile-Friendly

Every page of your website and each landing page should be mobile-friendly since a lot of consumers shop and browse on their smartphones.

3. Keep It Simple

Avoid text-heavy and busy pages. 

You don’t need to throw in too many details about your company profile, background, or products on a landing page; that information can be found on your main website. 

Maintain a simple design that highlights your reason and call-to-action (CTA). 

To make it even more easy for users, make the CTA visible by adding a using a different-colored placeholder, more visible font, or a conspicuous button that will make it stand out from the rest of the page.

What is a Sales Page?

Just like a landing page, a sales page is also a standalone page that visitors arrive at by clicking a link from an email or ad. What makes it different is that its main goal is to convince the visitor to purchase your product or service.

What Are the Objectives of a Sales Page?

Just as the name suggests, a sales page is focused on making a sale or converting the visitor into your customer. Here are common CTAs for sales pages:

1. Buy Bow

This, and other variations of this CTA, are straightforward and also effective. It creates urgency for the visitor and is in a simple, easy-to-understand language.

2. Get Exclusive Access

This type of CTA can be used for pre-orders or limited-edition products or services.

3. Enroll Now

If you’re offering training or fitness gym memberships, this is one of the more common CTAs you can use.

4. Subscribe Today

You can use this CTA if you are offering monthly or regular products like magazines, food boxes, podcast episodes, etc.

Tips for Building a Successful Sales Page

These are some tips to build a successful sales page.

1. Create Urgency

As you can see in the CTA examples above, you can create urgency by using words like now, today, exclusive offer, etc. With simple words like these, and, of course, compelling offers, you can persuade your visitors to convert as soon as possible.

2. Make It Simple

Sales pages can be overwhelming, especially long-form ones, but companies should try their best to create streamlined pages with easy-to-understand graphics.

3. Convince With Client Testimonials or Reviews

Add even more legitimacy to your products by including reviews from actual customers. You can also include quantitative information like how much a certain product has been purchased.

4. Experiment and Spark Interest

Try A/B testing to check which format provides the best conversion. Work with talented copywriters to create pages that will not just convey the value of your offers but also spark interest and inspire action.

5. Use Multiple CTA Buttons

Don’t make the visitor have to go through the very end of your sales page to finally find what you want them to do. 

You can include multiple (and visible!) CTA buttons throughout your sales page, especially when they’ve already decided to make the purchase even before going through the whole page.

The Bottom Line: Landing Page vs Sales Page

So, you already know what are the key differences between a landing page vs a sales page.

Both are beneficial for your business goals and play an important part in customer success strategy development. 

The main difference is that one is focused more on lead generation and engagement, while the other, the sales page, is focused on encouraging users to make a purchase.

When you think about the cost of building a website, plus the time and effort that you put into it, you will surely have high hopes for it. 

More than just increasing your online visibility, your website should help you achieve other business goals as well. 

When you are clear about your objectives and know your target customer’s journey, you can easily work with your in-house digital team or digital marketing agency.

They will help you decide which type of page you need for a certain goal, and eventually, successfully build a functional and efficient website.

This post was contributed by Arleen Atienza.

Arleen Atienza has been writing for several organizations and individuals in the past six years.

Her educational background in Psychology and professional experience in corporate enable her to approach a wide range of topics including finance, business, beauty, health and wellness, and law, to name a few.