Digital Marketing
A homeowner’s water heater starts leaking on a Tuesday afternoon, and within about four minutes she has pulled out her phone, searched for a plumber, and filled out three contact forms, because she wants options and she wants them now. One plumber texts her back...
Ask almost any service business owner how they get customers, and you’ll hear the same answer: that most of it comes from word of mouth, and there’s a good reason for that. A roofer finishes a job, and the neighbor across the street sees the new shingles...
Almost everything written about digital marketing in San Francisco talks about startups, tech giants, and venture capital, and almost none of it applies to you. If you run a cleaning company, a law office, a contracting business, a coaching practice, or any small...
I’m going to be upfront about something before we get into this. I run a digital marketing agency. So writing an article about how to choose one puts me in an interesting position, because the advice I give is the same advice that could disqualify agencies like...
Reading Time: 9 minutes A client of mine ran a small cleaning company in the Bay Area. Consistent work, good reviews, and a steady base of clients who referred her to friends, then one day, she called me, confused. A competitor she had never heard of was suddenly...
Reading Time: 10 minutes There’s a specific kind of frustration that comes with running a good service business and not having enough clients. You know the work is solid, and your past clients are happy, but the phone isn’t ringing the way it should, and...
