Before someone calls your immigration law firm, they’ve usually already decided how they feel about you. That impression comes from your reviews, not your website or your ad. They typed your name or your firm into Google, scrolled down to that row of stars, and...
Picture someone sitting at their kitchen table at 10 PM, worried about their visa status, searching for an immigration attorney on their phone. They click on your website. What happens in the next five seconds decides almost everything. That’s not an...
There’s a number that comes up a lot when I talk to immigration attorneys about Google Ads: $30. That’s the average cost per click in this space, and in cities like Los Angeles or Miami, it can climb past $50. Some attorneys accept that as the cost of...
I’ve talked to many immigration attorneys over the years, and one question keeps coming up. It usually sounds something like this: “We tried Facebook Ads and didn’t get anything. Is it even worth it for a law firm like mine?” That’s a...
Most immigration attorneys get their first clients the same way. A referral from a former client, a connection through a community organization, or a family member who passed along the name. Word of mouth has built immigration law practices for decades, and it still...
Typically, people don’t rise in the morning with the thought, “I need a lawyer today.” But when life throws a curveball, whether it’s a car accident, a family dispute, or a business issue, they start searching. And when they do, your firm needs to be right...
