Law Firm Marketing
Over nineteen months, I managed $89,000 in Facebook and Instagram ad spend for an immigration law firm in Ventura, California. The campaigns generated more than 11,000 leads, reached 7.3 million people, and consistently brought in new consultations at costs that would...
For most people, the day they hire an immigration attorney is one of the hardest days of their life. They have spent weeks, sometimes months, trying to figure out which category applies to them, whether they qualify, and whether the person offering to help them is...
Before someone calls your immigration law firm, they’ve usually already decided how they feel about you. That impression comes from your reviews, not your website or your ad. They typed your name or your firm into Google, scrolled down to that row of stars, and...
Picture someone sitting at their kitchen table at 10 PM, worried about their visa status, searching for an immigration attorney on their phone. They click on your website. What happens in the next five seconds decides almost everything. That’s not an...
There’s a number that comes up a lot when I talk to immigration attorneys about Google Ads: $30. That’s the average cost per click in this space, and in cities like Los Angeles or Miami, it can climb past $50. Some attorneys accept that as the cost of...
I’ve talked to many immigration attorneys over the years, and one question keeps coming up. It usually sounds something like this: “We tried Facebook Ads and didn’t get anything. Is it even worth it for a law firm like mine?” That’s a...
