What is Website Management?

So you’ve designed a beautiful website with a user-friendly interface and equipped it with the essential elements that make it function well. Well, congratulations! 

But what about its management? What’s your strategy? 

Website management is key for any website, it will keep your business website free of vulnerability issues and growing constantly.

Continue to read our blog to know more about what website management is and how it can help you.

What Is Website Management?

In simple words, website management is the tracking and upkeep of every aspect of your site that makes people abandon it without taking any action. 

It includes design and content updates, ensuring website security, revising marketing strategies and their implementation, data backups, and more. 

Think of your website as your car. Each of its parts needs to be cleaned and oiled regularly for it to run smoothly. Similarly, to ensure your website performs flawlessly, you need to take care of it, look for potential issues and be ready with their solutions.

As simple as it may sound, managing a website is not easy. It may involve a massive process, including many steps depending on your business type and service duration. 

Well, there are indeed several tools and site builders available out there to quickly put together your website. However, they could only provide you with limited solutions to some basic site issues. 

Having a dedicated website management team ensures correct solutions, and ultimately, they will help you save a ton of time.

What Does a Website Manager Do? 

Your website is one of the most crucial marketing assets for your business. It is a platform to promote your business and its offerings. If leveraged properly, it can make a significant contribution to your business’s success. 

But, for all this to happen, you need someone to oversee your website. This is what a website manager does. 

The increasing complexity of the web and minute-by-minute tech advancements have made it mandatory for every business to have a specialist in place to take care of the website. 

There is no specific set of duties that a website manager performs. Their role varies from business to business. However, the common goal for each of them is to ensure your website performs at its optimum. 

From getting the website found in search to handling the mechanical design process and adjusting the design, or updating the content.

Some of the common responsibilities of website managers include:

• Ensuring website functionality and regularly performing software updates
• Ensuring domain registration and web hosting are up-to-date 
• Making design adjustments as and when required
• Regularly monitoring, assessing, and reporting on website performance
• Developing and/or updating content
• Handling digital marketing projects and campaigns

Honestly, handling all these complexities isn’t possible for one person. For most businesses, having a team of specialists will be the ideal option.

A website management service should include specialists from several areas, for example, a web developer, a graphic designer, and a digital marketer.

With this team of specialists, managing a website is a breeze.

Why Is Website Management Important?

Now that you know what website management is, your next question would be why you need it. 

According to Hrank, a website tends to lose about $6.94 if it gets down for an hour.

Also, nearly 46% of visitors do not revisit poorly performing websites. 

The stats make it clear that users today only prefer a faster, always available, and flawlessly performing website. And that is why dedicated website management has become a necessity for every business today. 

Here are the top reasons that explain the importance of website management:

1. Keep Your Website Secure

Failing to manage your website on a daily, weekly, and monthly basis increases security risks. Without proper tracking, intruders can easily steal your sensitive information or may introduce infectious code to your site that might break it down completely. 

2. Your Business Can’t Afford Mistakes & Downtime

Regardless of what business you own, website downtime is sure to cost you heavily. So, if you fail to manage your website properly, you’re bound to suffer. Tracking your website for issues regularly and fixing them as they arise is important. 

3. Change is The Need 

Static websites do not work anymore for most businesses today. Hence, it needs to be constantly updated in terms of its appearance, content, functionality, and performance. All this can be achieved through proper website management.

What Is The Difference Between Web Development and Website Management? 

Website development encompasses all the tasks involved in building a site from scratch. It includes everything from web design, network security configuration, and client-side/server-side scripting, among other tasks. 

However, website management includes managing various aspects of an existing website. It comprises optimizing and improving the current website and its processes. Also, it covers fixing any issues or taking immediate actions when s current website crashes. 

Website management actually begins when a website is fully developed and launched. Plus, it is an ongoing process, unlike website development. 

How Do You Know If You Need Website Management?

Your website is the center of all your digital marketing efforts, and without proper management, it can fall apart pretty easily.

Also, website management is not just maintenance, it also means growth.

These are some symptoms that your website needs proper management.

1. Low traffic

There are many reasons why your website is getting low traffic. For example, it may be presenting performance issues or maybe you are targeting the wrong keywords.

If you are not giving the users what they want or you are providing an unpleasant experience, they will go with a competitor to find what they are looking for.

If you want to save yourself from this risk then you need to get website management.

2. Not Having Enough Time

Running a business involves myriads of processes and day-to-day tasks. 

Hence, managing these tasks altogether to ensure the business operates seamlessly is indeed challenging.

And for this reason, most businesses do not have time to manage their website. While they keep upgrading their business processes and plans, they often overlook their websites and suffer eventually.

3. Performance & Front-End Issues

If your website is taking longer to load or is not visually appealing, probably your site is facing front-end issues. And as said above, your visitors won’t give your website a second thought if it fails to appeal to them. This is another crucial way to know if you need website management. 

Do I Need a Big Budget for Website Management? 

Website management can cost as little as $500,  but it can get very expensive depending on the technology of your website.

For example, let’s say that you have a WordPress website, since this CMS (Content Management System) is so easy to use, the costs won’t go so far, however, if you have front-end or back-end issues it can get more expensive since it needs more skills to fix.

Also, the costs will increase if your website doesn’t use a CMS at all.

How Does Website Management Fit Into Your Digital Marketing Strategy? 

Since your website is the core of your digital marketing operations, it is extremely important to keep it working properly.

Let’s say that you are going to implement a content marketing strategy on your website.

You need to find writers and a digital marketing specialist that can design the strategy right?

Well, think about this. Who is going to publish these articles? Who is going to add the images? Who is going to optimize those images so they don’t slow down your website?

Also, who is going to update the website so the new content can be easily accessible by your users?

All of these things are managed by a website manager. That’s why this is key for every digital marketing strategy.

A website manager is a connection between your digital marketing endeavors and your website.

Final Words: How Can Website Management Help You?

Now you understand what website management is. We have guided you through its meaning, importance, and how to identify if you are in need of these services.

Website management is key to your digital success since it keeps your website running smoothly.

If you need help with this, we can help you. At Brimar Online Marketing we are trying to help business owners to achieve online success through digital marketing services.

Contact us to learn how we can help you.

Check this comprehensive guide to creating your Website Design RFP [+ Free Template]