What is Integrated Digital Marketing? Things you Should Know

If you want to know what is integrated digital marketing and how it helps, you clicked the right link.

It is not complicated to see what it is.

However, it requires a good explanation to understand why this is essential. But first things first.

What is Integrated Digital Marketing?

There is a way to efficiently use digital marketing channels and it is called integrated digital marketing.

It is a strategy that allows being cohesive throughout all digital and marketing channels while giving the same message.

In other words, it blends all tactics used to empower your marketing efforts.

This strategy gives, to any campaign, more efficiency in terms of delivering a message and using “your voice”.

One of the main goals of integrated digital marketing is to create a form of expression.

This form must be unique enough so anyone can recognize your brand almost anywhere on the internet.

So it is a powerful way to impose your digital image and digital persona.

By using integrated digital marketing you will have the plus of a top professional look.

Having visual and communicational consistency is proof of a good marketing strategy and detailed care.

In other words, it will make your brand look more reliable than most competitors.

Nowadays it is important that you have on consideration to appear on every profitable channel if you want higher incomes.

Those incomes per se won’t give you a strong online presence.

On the contrary, having a strong online presence will give you better incomes and more.

What Are The Channels of an Integrated Digital Marketing Strategy?

What is integrated digital marketing, is all about covering the main four channels.

These channels are here to cover four areas: your authority, reliability, visibility, and the message. Let’s name and get in deep on each area.

1. SEO (Authority)

It stands for Search Engine Optimization, and for those who are not familiar with digital marketing here is an explanation.

SEO has a single goal: to make your website appear first on the search results page. Nevertheless, the meaning goes deeper on integrated digital marketing.

Let’s start by saying that there are two types of search results: paid and organic.

Paid search results allow a certain brand to get exposure.

However, in terms of stability and being a reference, nothing beats organic search results.

Organic search results tend to be more reliable since they appear by being useful to internet users.

When it is well implemented, SEO gives continuous exposure in most search engines results pages.

Depending on the algorithm, your marketing can aim for the top of the rank.

In other words, implementing SEO on your integrated digital marketing strategy ensures stability over time.

Especially when you have a good bulk of useful content blending with digital mentions from other websites. It’s not easy, but it’s worth it.

To understand better why integrated digital marketing uses SEO let’s see some benefits from using it. Three benefits must be enough.

1. Enhances Traffic: Trying to make your ideal audience visit your website is impossible if they don’t see you. People that see your website on the top 5 search results will click on your link.
2. Enhances ROI: By getting more visits, you increase the chances of getting customers. It means people who buy what you are selling. Organic search results are good when selling something new to new people.
3. Increases Your Conversion Rate: Sometimes selling is not the goal. A common goal is to increase your numbers on a digital marketing campaign. It might mean getting subscribers or something else.

2. Social Media (Reliability)

Here is a revelation: Social Media is not one channel, it is multichannel.

It seems impressive but there are a lot of social media channels.

Most people outside of social media know about one or two, Facebook or Twitter.

People who live inside social media know more than two.

There are more than ten different social media to choose where your brand is going to shine.

Should you put your brand on every existing social media? The short answer is no unless you want to lose time and effort.

Your brand should only appear on the profitable ones.

By “profitable ones” the intention is to explain that not every social media network will help you.

If your goal is to give powerful and meaningful content, you should have your message on the right social network.

Integrated digital marketing strategies aim to spread the same message in a responsive manner.

Social media networks like Instagram and Facebook are more “visual”, Twitter and blogs are for readers.

YouTube and even TikTok have a targeted audience too.

Bottom line: using social media as a part of your integrated digital marketing strategy is a smart call.

Using as many networks as you need to get your prospective clients is essential.

Unless you have an expert on digital marketing it will be a long trial-error road. It is recommended to have one.

3. PPC (Visibility)

It stands for Pay Per Click. Nevertheless, it is better for you to understand how all kinds of paid searches help your integrated digital marketing strategy.

First of all, a paid search is the result of paying for advertising on a certain channel.

If the channel is a search engine, the paid search will allow your advertisement to appear on SERP.

SERP stands for Search Engine Results Page.

In other words, by paying for PPC and other types of ads, your ad will appear like another search result. You’ll see it with a tag of “ad” on it.

When you pay on a particular social media, the ad works almost the same way.

This time it won’t appear after clicking, but when the algorithm thinks you might be interested in that info.

Both types of advertisements are attached to keywords that trigger the exposure of your ad.

The best part of this paid search is how fast it spread the message in a short time period.

It also makes sure only the more “suitable” audience sees it. So only interested people will see your advertisement.

That is perfect to build an online image or maintain it for a short time.

You can say it gives a push to your integrated online marketing strategy.

And in all cases, it is completely affordable.

4. Content Marketing (The Message)

Many times this approach is wasted or misunderstood.

Content marketing might not be as quick as PPC to earn the business’ spotlight.

However, content marketing allows your brand to get into people’s minds with a powerful tool: Content.

Content is a way to help people to be informed whether you give them news or useful information.

The main goal of content used to be to inform people.

Now it can and is used to sell an idea with logical arguments.

That way, you help them while they feel your authority.

What you say on a content marketing strategy is important, but is more important the way you say it.

It’s not the same to say “We sell shoes” or “Walking is healthy, and we have comfy shoes for you”.

This alluring speech results in more engagement with your audience.

Of course, remember that we don’t live in the ’50s anymore, so a good catchphrase is not enough.

There are hundreds of ways to deliver a message.

There are animated gifs, short videos, email newsletters, and even memes.

Using an AI video editor online can help you create and edit high-quality videos efficiently, making your content more engaging and impactful.

The main idea is to find the best way to get the message to your audience.

A well-developed content marketing strategy will merge with the other integrated marketing channels.

Then all channels will create a synergy that will position your brand on top of your business.

What Are The Benefits of Integrating Your Digital Marketing?

By now you have an idea of what is integrated digital marketing going to do for your brand. The first benefit is exposure.

Having a high brand awareness on the internet is key for success.

Appearing on most available channels with a consistent message must be enough.

Another benefit is the ROI.

It will increase after having so many people see how your story is told in different ways.

To get money from people, people must trust your brand, and integrated digital marketing makes it possible.

So after creating quality content and having a different message than your competitors your story will be interesting for sure.

In a simple way to say it, this integrated strategy will give your brand notoriety and authority.

Probably in equal amounts.

Why is Integrated Digital Marketing Important For Your Business?

Imagine for a second a brand that has a social media account but does not have a website.

It feels like something is missing. Now imagine a website without a strong message. It feels hollow.

Can you start realizing why it is important to use integrated digital marketing?

Being an online authority is a matter of giving the best possible impression on the audience.

Using 2 or 3 channels feels like the Pope showing himself with just one shoe.

But probably the Pope doesn’t risk losing money by giving a bad impression.

Your brand will lose money.

Approaching different channels will allow your brand to feel like a meaningful and important company.

This is key in the consumer’s eye to decide if purchasing something or leaving the website.

To enhance your integrated digital marketing efforts, it’s crucial to ensure a consistent brand experience across all digital channels.

When your marketing messages are cohesive and aligned, you create a seamless experience for your target audience across social media platforms, blog posts, and mobile devices.

This is a holistic approach that not only increases brand visibility but also fosters brand loyalty by engaging potential customers at the right time.

A well-rounded integrated marketing strategy involves using a content calendar to plan and deliver relevant content across various marketing channels.

This includes everything from email marketing campaigns to social media marketing, ensuring that each piece of content aligns with your overall marketing efforts.

By utilizing different strategies, such as Google ads, pay-per-click advertising, and online reviews, you can reach a wider audience and make a lasting impression on different audiences.

In addition to paid strategies, focusing on organic traffic through effective SEO and content creation is key to attracting new customers.

Monitoring Insights

Monitoring performance through Google Analytics allows you to track progress and adjust your digital strategy as needed to achieve better results.

Implementing conversion optimization techniques on your landing page can significantly improve customer experience,

ensuring that your digital marketing campaigns drive not just traffic but actual conversions.

Don’t overlook the importance of user-generated content and social media campaigns as part of your comprehensive strategy.

These key components of your digital marketing plan help create an authentic connection with your target market while supporting business growth.

By integrating public relations, website design, and traditional marketing methods,

you create one of the most effective ways to ensure a seamless experience for your audience, ultimately leading to greater success in the ever-evolving digital landscape.

We Can Help You Implement an Integrated Digital Marketing Strategy

Brimar has a team of people bringing you the best strategies to cover your integrated digital marketing.

Our palette of services goes from social media and content management to graphic design and more.

The amount of detail Brimar put into every single work is what keeps us as a reference for our clients.

Seeing your company grow is what motivates us to be better every day. If your company grows, we grow with you.

Ask for a quote, an appointment, or just contact us to know when your brand will start improving.

Let us handle those details for you. Trust only the experts!