Email marketing is a very lucrative aspect to master when growing your online business.
This is because Internet marketing offers the opportunity for you to get more personal with your audience.
Emails are usually reserved for information related to people’s professional or personal business.
Unlike social media platforms, which are generally for leisure, entertainment, and oversaturated with content.
The content that you send or the ideas within your emails are usually things that will be of more value to your customers considering that they have chosen to subscribe to your email list.
The delivery of this content, through emails, is a very important process that you need to understand and master if you want to take your customer or audience engagement to the next level.
This is where ConvertKit comes in.
It is an email automation system that allows you to interact with your audience with different tools specifically tailored for creators growing their business.
Philosophy
The key philosophy behind ConvertKit is that it was created by creators for creators.
The features found within this automated emailing service is conducive for communicating your product and ideas to your target audience
By giving you tools that would better help you understand your audience and at the same time allow your audience to better understand you.
An example of this customized communication is by creating a personalized system, where when your subscriber inputs their name when they sign up for your email list
What happens is ConvertKit will individually and automatically personalize each email by addressing each of these people by name.
This feature is called Conditional Email Content.
Trying ConvertKit
You may be hesitant to try ConvertKit then don’t worry because you can first apply for a free account that would allow you to manage up to 1000 subscribers.
The free account also allows you to fully customize your sign-up forms, gives you landing page templates, allows you to email broadcast tag subscribers, and offers unlimited amount or use of landing pages and traffic.
This is especially good if you are new to the online business because you have access to ConvertKit creator community which contains tips, guides, and many more.
If you have any further questions about ConvertKit their website has a direct hotline as soon as you open their website.
In case you are a veteran of the online industry you can pay for a premium account with a starting fee of $29 a month upscaling to $4000 if you have around 900,000 subscribers to your email list.
Probably you are hesitant about buying a subscription in that case, you can always try the features for free for a maximum of two weeks.
The key difference between the premium and the free version is the number of subscribers that ConvertKit can support and aside from that ConvertKit
Offers dozens of premium features including hassle-free transfers from previous email automation services
Reporting of the statistics of how your email’s performance and many more other important features to take your email performance to the next level.
Features of ConvertKit
These are some of the features of ConvertKit.
Segments and Tags
Allows you to separate your subscribers into two different categories which are the segments and tags.
The segments are considered as different email lists while tags are certain subscribers that fit certain parameters.
Performance Tracking
There are also sign up forms performance tracking statics.
This can help you track which traffic is producing the most sign-ups for you.
It goes into the source of where people become interested in your content and this helps you look into the performance of your advertisements content affiliations and partnerships.
Automated Response
Smartly adjusts to how your customer interacts with your emails.
Let’s say you are selling a product to your customers. Now as soon as that email is sent ConvertKit will divide your audience into three categories.
These categories will be based on who bought the product, those who did not and lastly those who did not bother to open the email.
This helps creators because this feature allows them to be able to create emails to send to each different category and creators will be able to communicate with them in different ways.
An example of this would be an email being sent that offers a discount or a cheaper product to those who did not buy the product or maybe a follow-up email to those who did not bother opening the email at all.
A/B feature
Gives you the opportunity to experiment with how you interact and engage with your audience.
This is through the A/B feature. What the A/B feature is that it allows you to play with and use different subject lines for your emails.
The subject line is what the first person will be reading when they look through their emails.
What this feature does is it experiments by sending two different subject lines to different groups within your audience
And from there, whichever subject line has the most engagement will be the one used for the majority of the emails sent to the rest of your subscribers.
This gives creators another opportunity to optimize their engagement with their audience.
Adding Specific Messages Depending on Your Audience’s Activity
A cool feature of Convertkit is that you can really go into how your emails will be customized per individual depending on the prerequisite that you set.
For instance, you are sending a regular email to everyone and there is a certain group within your customer base that has been engaging with this certain content of yours.
What you can do is you can group these people who have interacted with that certain content and add a bit of extra text with your emails that will only be sent to them.
This extra text can be anything whether a specialized advertisement, an additional link to more related content, or a simple thank you message.
ConvertKit vs Its Competitors
- Is a paid service, ensuring quality and support, unlike other automatic email systems.
- User-friendly and easy to learn.
- Created by creators for creators. ConvertKit focuses and specializes in features that are important instead of trying to do everything.
- Saves time.
- 24/7 customer support.
This software is a user-friendly email automation system that overtakes its competitors by knowing the important features for creators and emphasizing on how those features can be done more easily and more efficiently.
Whether you are just starting out in the online business or a veteran, give ConvertKit a try and bring your emails to the next level.
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