What Are the Key Components of a Landing Page?

So, what are the key components of a landing page?

To name a few, the perfect landing page has a simple and direct copy, outstanding CTAs, social proof, and points of interaction, and it offers a unique selling proposition.

All these elements are essential, but there’s much more to know.

If you want to learn more about them, read this comprehensive guide.

What is a Landing Page?

Before we dive into what the key components of an effective landing page are, you need to understand the basic concepts.

Let’s start with what a landing page is.

A landing page connects you with your target audience through direct offers.

Basically, it allows you to gather contact information from your possible customers by giving them something in exchange.

For example, an app, event registration, or a free ebook.

A landing page lets you engage with your possible customers without being constrained by the limitations imposed by an advertising network.

Types of Landing Pages

Each page has its own unique needs.

To fulfill the need for conversion, you need to know all the types of landing pages you can create.

Here are the different types of Landing Pages.

1. Squeeze Page
2. Splash Page
3. Lead Capture Page
4. Click-Through Landing Page
5. “Get Started” Landing Page
6. “Unsubscribe” Landing Page
7. Long-form Sales Landing Page
8. Paid Advertising Landing Page
9. 404 Landing Page
10. “About Us” Landing Page
11. “Coming Soon” Page
12. Pricing Page
13. “Thank You” Landing Page

Once you figure out the goal of creating the landing page, it is easy for you to define your offer along with the thank you page.

So, how do you pick the right page? Just as the right questions:

• What do you want to achieve with a landing page?
• Who are your competitors, and what are they doing to achieve goals?
• What is your audience seeking?
• How do you want your visitors to leave the page?

All these questions will help you choose the right type of landing page for your website.

Therefore, keep it simple yet interesting in as many aspects as possible.

Types of Landing Page Offers

Landing pages are created with the purpose of converting your leads into customers.

It requires a specific offer for it.

It can be anything that will serve the purpose of educating the audience.

And also keep them excited enough to accept the offer.

Ebooks and Whitepapers

Ebooks and whitepapers are to educate users on the specific topic of their interest.

The presence of visitors on the blog post was probably to gain information on a particular topic.

Find ways to keep them interested, redirect them to a sign-up page for subscriptions, and whitepapers can be one of them.

You can use them as a gate to capture the lead.

Email Newsletter Subscription

Yes, you can provide elaborate information through whitepapers and ebooks.

However, you can also add CTA to the blog posts for subscription by inviting readers to sign up for your email list.

Online Course Enrollment

Online course enrollment pages can be created for the education industry to invite students to a class or course.

You can add previous student experiences to add more value to your offer.

Event Registration

Creating an event?

People need updates, too, and give you a chance to exchange information.

So, an event registration page can be another way of capturing your leads.

Free Trial

Bring users to a page where they may sign up for a free trial of your program by providing their name, email address, job title, and any other information you think is required to provide them with the best possible service.

Community Membership

Create a landing page where website visitors may sign up to become more involved with your company.

Making it invitation-only is also good.

It’s a great way to practice relationship marketing to close these purchases.

App Download

A lead-optimized landing page that urges customers to download an app is typical.

On the analytics front, you can utilize Google Analytics to collect data on who visits the landing page, install the app, and then use that data to optimize the landing page.

How Do Landing Pages Work?

The key components of a landing page are essential for a page like this to work, but how do they work exactly?

You’ll need three things.

• Offer
• Form
• Thank You page

You have an offer to make, but before you make your prospect click on the subscription form, you need to optimize it.

Let’s see the steps through the following example:

Step 1: First, you need to create a landing page with solid information about your product or service.

Step 2: Once you have caught the readers’ attention, you need to gather their contact information through a contact form and then redirect them to a Thank You page.

Step 3: Include additional CTAs (Calls To Action) in your thank you experience, i.e., download the respective offer or an invitation to subscribe to your blog for the future.

10 Key Components of a Landing Page

If you are not convincing enough, you cannot sell anything.

You have to focus on all the pain points of people who might be interested in your product.

You don’t want to frustrate your audience; you want them to stay.

To accomplish this goal, you need to perfectly integrate the components of a landing page into your page.

1. Captivating and Supportive Headline

The headline of the landing page is the first thing visitors will see.

As a result, it must explain precisely what the user will obtain from the page.

Also, your title must have limited words to make it readable and brief.

Furthermore, by adding subtitles, you will engage your visitors.

Your subtitles should urge them to stay reading the article.

2. Make it Fun by Using Appealing Visuals

While content might help you provide a summary of your offer, by adding appealing visual elements to your landing page, you can allow yourself to engage emotionally with your visitors.

How is it even possible?

Images help break up dense language, make a subject more interesting, and visually demonstrate how a product or service operates.

There is an adage, “A picture is worth a thousand words,” that is correct, at least in terms of conversion optimization.

3. Simple and Direct Copy

We always hear, direct and precise.

Your landing page needs both of them.

It should state what the prospect will learn or how much value they will obtain from your offer.

Also, bullet points and bolded words are an excellent approach to conveying your message quickly.

Make sure to use a benefit-oriented language that appeals directly to your visitors.

Let them fully grasp who you are and how you have the solutions to their problems.

4. Outstanding CTA

Your hidden weapon is the CTA.

Your visitors will click on this conversion button.

As a result, it must be as appealing as possible.

Personalized CTAs convert 202% better than generic alternatives.

It addresses each visitor individually and customizes the material to their tastes.

They have the power to connect with you on an emotional level.

A few more points to remember concerning calls to action: they should be helpful, simple to use, visible, and action-oriented.

‘Contact us’ is one call to action to avoid.

How do you accomplish it?

• Keep the CTA’s conversational
• Keep your forms short and simple.

Help your customers understand your point of the story and use persuasive language to make them click on the button immediately.

5. Add Unique Selling Proposition (USP)

The trait that sets your product or service apart from the competition is your unique selling proposition.

It responds to the persistent question, “What makes your offer so unique?”

This proposition must be communicated clearly on landing pages so visitors understand immediately why your product or service is beneficial.

To achieve this goal, you must use your page’s headline, subheadings, primary image, and body copy.

6. Social Proof with Testimonials

Allow the reader to hear what other people have to say about you.

This is your chance to say, “Don’t just take our word for it” on your landing page.

Consumers adjust their behavior in response to what other people do, known as informational social influence.

At the same time, testimonials serve as references or recommendations from people who have used and appreciated your product or service.

Use actual names and, if feasible, images to include direct quotes from customers and clients.

Video interviews or testimonials are pretty compelling.

You can also incorporate case studies or logos of satisfied clients’ businesses.

Two of the most prevalent types of social proof on high-converting landing pages are customer testimonials and case studies.

This is because online reviews influence 97% of consumer purchasing decisions.

7. Understand the Psychology of Your Consumers

Psychology plays a factor in landing page performance.

People, in particular, are fearful of losing.

As a result, when confronted with uncertainty, customers will prefer low-probability outcomes over high-probability outcomes in scenarios that could result in loss.

Any guarantee or other technique to restrict user loss will positively impact user engagement, primarily when focusing on low-probability scenarios.

The relief that comes from a remarkable landing page message is priceless.

Users’ desire for happiness can encourage them to take action.

When a product’s story is communicated creatively, users are more likely to associate it with joy, contentment, acceptance, love, and other pleasant emotions.

8. Points for Interaction

A landing page allows users to communicate with an organization by using online chat, social networking links, email, a contact form, a phone number, and a physical address (with map).

Thanks to several options, users can choose the most convenient, whether at work on laptops, commuting on phones, or at home on tablets.

When prioritizing, a mail-to-email link is preferred over an onsite message via a “contact us” form or page.

Furthermore, instead of adding the user as a follower to the organization’s accounts, social buttons should commence sharing the landing page, which could result in more clients in the long run.

9. Remove All Navigation

To reach your landing page’s goal, make it clear to visitors what action you want them to take and how to get there.

Keep the page from becoming cluttered.

And to make the page elements and their hierarchical relationship evident, there should be a substantial quantity of negative space.

As a result, the user will be directed to your call to action.

Unlike websites, where a user can take many journeys, a landing page should have a single path for the visitor to complete your planned actions.

Because you want to keep the user on a specific path, blocking any exit links is also a good idea.

The presence of other secondary links may cause users to quit the landing page.

10. Optimize the Page for Search

This may be the last element, but it is the most crucial.

You are writing for humans, but you are also writing for search engines.

So, use the best SEO practices to make it attractive to search engines.

It is not only about the keywords; it is about the UI and visuals, too.

While you make your copy appealing, focus on meta description, alt text, and much more to optimize and make it easy for customers to find.

Ways to Create a Landing Page in WordPress

Now that you understand the elements of a good Landing Page showing you some easy ways to create one might be helpful.

1. Using Plugins

Creating a landing page using a WordPress plugin is relatively straightforward.

Even if you’re not a developer, you can use WordPress to construct a high-converting landing page that will increase traffic and sales to your website.

Here’s a list of the best landing page plugins for WordPress:

1. SeedProd
2. Leadpages
3. OptimizePress

2. Create a Landing Page Using Drag and Drop Page Builders

The goal of creating a landing page on a WordPress site is to set it apart from the rest of the site.

However, most WordPress themes are somewhat restricted regarding what you can and cannot do with the design.

What’s unusual about drag-and-drop builders integrated into some of the more advanced themes is that you can virtually do whatever you want with any page’s design.

This level of customization is offered through a straightforward interface.

These are some of the best WordPress Drop Page Builders:

1. Divi
2. Elementor
3. Beaver Builder

3. Hire a Web Design and Development Agency

Don’t have the skills to create an exceptional landing page?

Well, hiring a web design and development agency can be an excellent choice for it.

Agencies like Brimar Online Marketing have the best professionals with creative and development skills to create a result-driven landing page for you.

Considering all the page elements, they keep it fun, engaging, and direct.

Before launching, the page goes through proper testing.

With the skills of highly trained professionals in web development and design, you will be stress-free about the final results of the page.

Final Words: What are The Key Components of a Landing Page?

To further enhance your landing page’s effectiveness, it’s crucial to dive deeper into the purpose of a landing page and how it can support lead generation efforts.

Building landing pages isn’t just about the design; it’s about strategically crafting every section, from the hero section to the call to action.

A strong headline in the hero section can immediately grab the visitor’s attention and guide them to the relevant information they need.

Remember, a good headline should be clear and concise, conveying the specific purpose of the landing page.

When optimizing landing pages, consider the user behavior that guides potential clients through the page.

Placing important elements like CTAs, forms for personal details, and value propositions in the right place is key to driving conversions.

For example, ensuring that forms requesting email addresses are not too long or intrusive can lead to higher submission rates.

A landing page should be optimized not just for search engines but also for social media posts, where new customers often find your brand.

By focusing on landing page optimization, you create an experience that seamlessly turns visitors into leads, capturing the attention of potential clients and meeting their needs at every step.

Now you understand what the critical components of a landing page are.

They are an essential part of the creation process, and you should not skip them if you want to get the best results from your money and efforts.

If you are not a web developer or designer, we highly recommend hiring a specialized web design agency like Brimar Online Marketing.