Why is Local SEO Important? 4 Key Benefits

You might be wondering why local SEO is important and if it is the same as general SEO.

There are lots of advantages you can access when working SEO using a local scope.

Before getting deeper, let’s see what this is about.

What is Local SEO?

In the shortest explanation, it is the improvement of your rank on SERP in a local range.

SERP stands for search engine results page, so improving your rank here means appearing on top of your competitors.

This is the shortest concept for local SEO.

However, this local approach for SEO also means that your marketing team sees higher profit digging locally.

Improving this type of SEO also grants coverage on the area in which your brand will appear when searching online.

It’s a fact that about 45% of Google searches are related to looking for local services and products.

The reason for this number is that across the entire USA, people browse on their phones to search for something.

In terms of effectiveness, local SEO works better for dentists, restaurants, hotels, and everything you may need nearby you.

Nevertheless, people search for other kinds of products online, too.

So, in a broader sense, local SEO is a way to let your neighbors and close areas know about your brand.

Putting special attention to this SEO approach can make a difference.

4 Reasons Why Local SEO is Important For Any Business

Regardless if you are an online store or a law firm, SEO is a game-changer that can help you get to more people.

There are too many reasons for this, but the following four are the most important ones on the list.

1. Local Keywords And Local Website Traffic

Every part of the USA has its own “flavor” and way of expressing itself.

That is a way to communicate, or sometimes it is a way to name certain things.

Knowing the list of these things named differently allows companies to access a customer’s point of view.

Hence, creating content focused on slang or using some local terms will give an extra push to content sometimes.

Selling cars in South Miami won’t be the same if you focus your marketing on English content only.

Using a mix of English and Spanish is key to success there.

Using local SEO will put your company in the right direction, also it will also give you some advantages.

When it is done the right way, local SEO will drive the right traffic to your website or e-commerce.

This tight traffic is people eager to buy, ready to buy, or fans who love your brand.

Therefore, using slang will let you know even what keywords to use.

Remember that it’s not the same as posting generic plain content that gets close to customers using their words.

2. Online to Offline Purchases

AKA O2O purchases.

This is why local SEO is important.

No other form of advertising will guide people from your website to your store, shop, or your concessionaire.

O2O purchases are the heart of local SEO for some businesses.

For example, if a specific store sells a rare and hard-to-find item, you will know that after browsing.

Let’s assume this rare item is supposed to be handled with care, so delivery is not an option.

What would you do?

Of course, you will go to the physical store to get that item.

Another O2O example is a car dealer.

Let’s say a European company like “Ferrato” (for the sake of the example) has a website.

You go to see their cars, you can also buy cars, but you must go to the dealer.

There you will have the whole experience of picking the car by yourself.

O2O purchase allows keeping a customer purchasing experience and communication with customers.

Making the most of this local SEO trait will depend on your marketing dexterity and plans.

3. It is a Free Source of Local Advertising

SEO by itself can sometimes work as advertising.

Since it is a way to rank first on SERP, SEO makes your website or e-commerce suggest your website.

Especially when your keywords match very specific terms to find your brand instead of your competitors.

As said before, a search of nearby places where to find what people need is the first step.

After that first search, a lot of places will appear on SERP, but you only care about your brand.

So, your marketing team should think about how to keep your SEO focused on local SEO to earn the most exposure.

Once your SEO is focused locally and your website ranks on top, you can say it is “like advertising.”

On Google, for example, if your website has a strong SEO, your web will appear on the first SERP.

What could be better than an organic result proving your brand is a good one?

4. Target Leads from Mobile Users

Most of the searches looking for something nearby come from a mobile device.

These searches provide information to users who need something ASAP.

Then local SEO allows those searches to lead people to your website.

Mobile users exceed 80% of desktop users, at least in the USA.

This means that people find it easier to browse looking for something from their smartphones, which makes sense.

However, SEO works almost equally for desktops and mobile devices, so your web will receive a lot of visitors from mobile devices.

Tablets, iPhones, smartphones, and other mobile devices are the first options for people to search for something.

That’s why many companies invest in their website’s responsive design.

It allows a normal website to adapt to any size, improving the user’s experience (AKA UX).

As you can see, local SEO is important for any brand craving attention and visits.

If your company needs a better local SEO, call an expert to get it right.

Basically, local SEO raises your chances to appear on SERP when someone near needs what you sell.

Is Local SEO Going to Be Important in The Future?

Local SEO depends on your business, your product, and your marketing goals.

If your brand could benefit from it, it is going to be essential for you to.

Not only in the future, it already is important.

But what about the future of SEO?

The future is not granted.

Trends change, people shape the market, and the best brands can do is adapt.

However, based on the history of SEO so far you can say that working on local SEO gives excellent results.

It helps people solve problems with nearby resources.

Regardless of how strong your SEO is, here you got a few hints to keep your brand relevant:

1. Use Google My Business (Lots of San Francisco SEO companies can help you with this)
2. Work on your website’s UX
3. Have responsive design and optimize your website for mobile devices
4. Help your web through video content
5. Always keep an eye on your brand’s online reputation

Nevertheless, your content must always be focused on specific terms and intended for the local range.

All SEO trends point to local SEO as one of the best strategies companies can work on.

Why is Important To Get Help With Local SEO

Some people feel inspired by great entrepreneur stories like Mark Zuckerberg’s or Bill Gates’s.

With that inspiration, they try to do everything by themselves even when they don’t have to.

Being successful has a cost, and not always you should pay time.

The idea is not to discourage you if you really enjoy working on your brand’s SEO.

What we want here is to encourage you to think beyond your ego and make smart decisions.

Who do you think knows a subject best: professionals or amateurs?

Professionals, of course.

The internet might be plagued with myths, misinformation, and inexact information.

So, learning SEO by yourself can be a long, trial-and-error process before you see any progress.

Especially on SEO which takes months (in most cases) to see if it works.

On the other hand, hiring SEO experts will grant you results on both general and local SEO.

Only experienced digital marketing agencies can properly treat your brand.

After hiring them, you can be sure that SEO will work, and you can focus on other aspects of your company.

Brimar has an excellent service of SEO and many other services that will give your brand renown and distinction.

Our services go from SEO and web design to web development and more marketing solutions.

Your growth is our growth, so we are committed to helping you be on top of your business.

Even if you decide to work SEO by yourself, there are lots of other things you can delegate to us.

Contact us to schedule your first step to your brand’s best performance.

All of our prices are affordable, and our products cover a large part of your needs.

Expanding Your Local SEO Strategy. A Must for Local Businesses

Local SEO is more than just a buzzword;

it’s a powerful tool for local businesses looking to improve their online presence and reach potential customers in their specific geographic area.

One of the main benefits of local SEO is that it targets a local audience, ensuring that your business appears in the top results when local customers search for services or products like yours.

This targeted approach not only increases website traffic but also drives foot traffic to your physical location, giving you a better chance to convert those visits into sales.

When potential customers use search engines like Google to find local services, they often rely on local search results to make decisions.

Ensuring that your business name appears prominently in these results is crucial for building brand awareness and increasing your local authority.

One of the best practices in local SEO is to claim and optimize your Google My Business profile.

This Google Business Profile listing provides essential local information such as your phone number, business hours, and physical location, making it easier for local customers to find you.

Making Use of Local Citations and Directories

Another critical aspect of local search engine optimization is managing local citations.

These are mentions of your business name, address, and contact information across various online directories like Yellow Pages, Yelp, and other industry-specific sites.

Ensuring consistency in these listings helps improve your local search rankings and enhances your online visibility.

A well-maintained presence in these directories can also lead to positive reviews, which further boost your credibility and local rankings.

Moreover, accurate and consistent local listings across online directories increase the likelihood of your business appearing in the local pack,

a section in Google’s local search results that showcases the top three local businesses related to a search query.

Appearing in this local pack can significantly increase your chances of attracting new customers, especially those using mobile devices to search on the go.

Optimizing for Mobile Devices – A Necessity in Local SEO

With the majority of local searches conducted on mobile devices, optimizing your website for mobile is not just a recommendation; it’s a necessity.

Mobile-friendly websites offer a better user experience, which is crucial for retaining visitors and encouraging them to engage with your business.

When mobile users land on a site that’s easy to navigate and fast to load, they are more likely to stay longer, explore your services, and ultimately convert into customers.

Mobile devices also play a key role in local search rankings, as Google favors websites that provide a seamless experience across all devices.

Ensuring your site is responsive, and loads quickly on smartphones and tablets can improve your organic search results and local visibility.

Additionally, incorporating local keywords into your content, including blog posts and service pages, can help you rank higher for searches with local intent.

Engaging Your Local Community through Events and Content

Engaging with your local community is another great way to boost your local SEO efforts.

Hosting or sponsoring local events not only raises your local profile but also creates opportunities to generate local content that can be shared on your website and social media channels.

Blog posts about local events, news, or collaborations with other local businesses can help position your brand as a key player in the local area, further enhancing your local authority and rankings.

Monitoring and Managing Reviews for Long-Term Success

Reviews, both positive and negative, play a significant role in local search rankings.

Encouraging satisfied customers to leave positive reviews on platforms like Google My Business and Yelp can significantly boost your local SEO strategy.

On the flip side, addressing negative reviews promptly and professionally demonstrates your commitment to customer service and can mitigate their impact on your local search visibility.

In conclusion, local SEO is a powerful tool that can significantly enhance the online visibility of small businesses.

By focusing on local citations, optimizing for mobile devices, engaging with the local community, and managing reviews effectively, your business can achieve higher local search rankings and attract more local traffic.

As you continue to refine your local SEO efforts, remember that consistent keyword research and adherence to best practices are key to maintaining and improving your local authority in the ever-evolving digital landscape.

The Bottom Line: Is Local SEO Important?

In short: Yes!

It is!

Local SEO will give your online presence specificity and the right attention.

The visitors your website will have after working with your local SEO are more likely to purchase.

Think if it is the right tool to find whoever needs your product or services nearby.

Why local SEO is important, it’s because it cuts off all the attention not helping your marketing goals.

Local SEO can focus the attention on a spotlight and turn it into a laser kind of focus.