Insights
Brimar Online Marketing’s Blog
Do you want us to do marketing for you?
What’s the Right Way to Set Up Offline Conversion Tracking in Google Ads?
Reading Time: < 1 minute When you run Google Ads campaigns, you want to see how many real, valuable actions result from those ads, not just clicks or form fills, but what happens in the offline world. A customer might click your ad, call your business, visit your…
How Do Performance Max Campaigns Decide Where to Show Your Ads?
Reading Time: < 1 minute Performance Max campaigns have quickly become one of the most talked-about features in Google Ads, and for good reason. They give advertisers the ability to reach potential customers wherever they spend time across Google’s networks:…
Do You Need a Design System or a Template for a Small Business Website?
Reading Time: < 1 minute Every small business owner wants a website that feels polished, trustworthy, and clear. But when it comes time to build or redesign that website, a big question arises: should you go with a ready-made website template or invest in building…
What’s the Best Form Design for Higher Lead Submissions?
Reading Time: < 1 minute Most business owners know how important their website is. You invest in design, ads, and social media to attract visitors, yet many still struggle to turn those visitors into leads. The success of your digital marketing often comes down to…
How Should You Use WebP and AVIF Images Without Hurting SEO?
Reading Time: < 1 minute When you’re running a website, images are everywhere: hero banners, product photos, blog post visuals, gallery slideshows. They’re essential to telling your story and engaging your visitors. But here’s the catch: poorly optimized images can…
Which Website Trust Signals Increase Conversions?
Reading Time: < 1 minute When someone lands on your site, they’re sizing you up, usually in seconds. They’re asking: “Can I trust this business with my time, my money, my personal information?” Your job is to answer that question before they leave. The more trust…
What Are Lookalike Audiences in Facebook Ads and How Do You Use Them?
Reading Time: < 1 minute When you run Facebook (Meta) advertising, one of the biggest challenges is figuring out how to reach new customers who are likely to care about your product or service. Lookalike audiences are a powerful tool to do exactly that: they let…
What Is Topical Clustering and Why Does It Matter for SEO?
Reading Time: < 1 minute If you’ve ever felt like your SEO efforts are scattered, chasing individual keywords, writing lots of blog posts with no clear pattern, you’re not alone. Topical clustering provides a way forward: a cleaner, smarter structure that helps…
How Can You Optimize for Passage Indexing in Google Search?
Reading Time: < 1 minute Google’s search system is getting smarter. One of the updates that content creators, digital marketers, and SEO strategists should know about is Google’s passage indexing (also called passage ranking). It gives a better chance that a…
What Is Funnel Hacking and Is It Legal or Ethical?
Reading Time: < 1 minute You’ve probably noticed how often folks like Russell Brunson and Tony Robbins are talking about funnel hacking. It’s not just buzz. For digital marketers and small business owners, funnel hacking offers a way to pull back the curtain on…
How Can You Use Surveys to Qualify Leads Inside a Funnel?
Reading Time: < 1 minute Not every lead that enters your funnel is worth your sales team’s time. Some are just curious, others are not ready to buy, and only a fraction are genuinely qualified to become customers. That’s why lead qualification isn’t just a…
What Is a Self-Liquidating Offer and How Does It Work in Funnels?
Reading Time: < 1 minute Many businesses are investing heavily in ads, yet their bank accounts continue to shrink. They set up campaigns, bring traffic to their site, and wait for sales that never balance out the ad spend. The truth is, getting new customers…