Insights
Brimar Online Marketing’s Blog
Do you want us to do marketing for you?
How Can Businesses Use AI to Create High-Quality Marketing Content?
AI has totally changed how people create content now. Everything’s faster & easier than before. A few years back, marketers had to write everything manually (by hand). Now AI helps with all kinds of writing jobs. Blogs, social media posts, & ads. So, if you...
What Lead-Scoring Model Should You Use Before Sending to Sales?
When your marketing teams generate new leads, you want to ensure your sales team isn’t drowning in unqualified names. The goal is for sales reps to engage the best leads, the high-quality leads, not waste time chasing anyone who isn’t a good fit. A solid lead-scoring...
How Do You Build a Quiz Funnel That Qualifies Leads Automatically?
Imagine turning your website visitors into qualified leads without having to chase every single one. With an interactive quiz funnel set up correctly, you can do just that: guide your target audience through a fun, personalized experience and end up with high-quality...
When Should You Use Customer Match vs. Lookalike Audiences?
If you’ve built up a solid base of customer data and you’re ready to take your advertising to the next level, you’re probably wondering: when do I use a customer match list and when do I switch into lookalike audiences? The truth is, both are powerful tools, and when...
How Does Facebook’s Conversions API Improve Tracking After iOS 14?
When it comes to running advertising campaigns on Facebook (now part of Meta), tracking the right data has always been a key part of success. You want to know who visited your site, what they did, and whether they converted, so your ad sets perform well, your target...
What’s the Right Way to Set Up Offline Conversion Tracking in Google Ads?
When you run Google Ads campaigns, you want to see how many real, valuable actions result from those ads, not just clicks or form fills, but what happens in the offline world. A customer might click your ad, call your business, visit your store (a mortar store), or...
How Do Performance Max Campaigns Decide Where to Show Your Ads?
Performance Max campaigns have quickly become one of the most talked-about features in Google Ads, and for good reason. They give advertisers the ability to reach potential customers wherever they spend time across Google’s networks: Search, Display, YouTube, Maps,...
Do You Need a Design System or a Template for a Small Business Website?
Every small business owner wants a website that feels polished, trustworthy, and clear. But when it comes time to build or redesign that website, a big question arises: should you go with a ready-made website template or invest in building your own design system? The...
What’s the Best Form Design for Higher Lead Submissions?
Most business owners know how important their website is. You invest in design, ads, and social media to attract visitors, yet many still struggle to turn those visitors into leads. The success of your digital marketing often comes down to one quiet element that most...
How Should You Use WebP and AVIF Images Without Hurting SEO?
When you’re running a website, images are everywhere: hero banners, product photos, blog post visuals, gallery slideshows. They’re essential to telling your story and engaging your visitors. But here’s the catch: poorly optimized images can drag your site down,...
Which Website Trust Signals Increase Conversions?
When someone lands on your site, they’re sizing you up, usually in seconds. They’re asking: “Can I trust this business with my time, my money, my personal information?” Your job is to answer that question before they leave. The more trust you can build early, the...
What Are Lookalike Audiences in Facebook Ads and How Do You Use Them?
When you run Facebook (Meta) advertising, one of the biggest challenges is figuring out how to reach new customers who are likely to care about your product or service. Lookalike audiences are a powerful tool to do exactly that: they let you reach new people who...