How to Do Email Marketing Yourself?

Email marketing is a very lucrative aspect to master when growing your online business.

This is because Internet marketing offers the opportunity for you to get more personal with your audience.

Emails are usually reserved for information related to people’s professional or personal business.

Unlike social media platforms, which are generally for leisure, entertainment, and oversaturated with content.

The content that you send or the ideas within your emails are usually things that will be of more value to your customers considering that they have chosen to subscribe to your email list.

The delivery of this content, through emails, is a very important process that you need to understand and master if you want to take your customer or audience engagement to the next level.

This is where ConvertKit comes in.

It is an email automation system that allows you to interact with your audience with different tools specifically tailored for creators growing their business.

Philosophy

The key philosophy behind ConvertKit is that it was created by creators for creators.

The features found within this automated emailing service is conducive for communicating your product and ideas to your target audience

By giving you tools that would better help you understand your audience and at the same time allow your audience to better understand you.

An example of this customized communication is by creating a personalized system, where when your subscriber inputs their name when they sign up for your email list

What happens is ConvertKit will individually and automatically personalize each email by addressing each of these people by name.

This feature is called Conditional Email Content.

Trying ConvertKit

You may be hesitant to try ConvertKit then don’t worry because you can first apply for a free account that would allow you to manage up to 1000 subscribers.

The free account also allows you to fully customize your sign-up forms, gives you landing page templates, allows you to email broadcast tag subscribers, and offers unlimited amount or use of landing pages and traffic.

This is especially good if you are new to the online business because you have access to ConvertKit creator community which contains tips, guides, and many more.

If you have any further questions about ConvertKit their website has a direct hotline as soon as you open their website.

In case you are a veteran of the online industry you can pay for a premium account with a starting fee of $29 a month upscaling to $4000 if you have around 900,000 subscribers to your email list.

Probably you are hesitant about buying a subscription in that case, you can always try the features for free for a maximum of two weeks.

The key difference between the premium and the free version is the number of subscribers that ConvertKit can support and aside from that ConvertKit

Offers dozens of premium features including hassle-free transfers from previous email automation services

Reporting of the statistics of how your email’s performance and many more other important features to take your email performance to the next level.

Features of ConvertKit

These are some of the features of ConvertKit.

Segments and Tags

Allows you to separate your subscribers into two different categories which are the segments and tags.

The segments are considered as different email lists while tags are certain subscribers that fit certain parameters.

Performance Tracking

There are also sign up forms performance tracking statics.

This can help you track which traffic is producing the most sign-ups for you.

It goes into the source of where people become interested in your content and this helps you look into the performance of your advertisements content affiliations and partnerships.

Automated Response

Smartly adjusts to how your customer interacts with your emails.

Let’s say you are selling a product to your customers.

Now as soon as that email is sent ConvertKit will divide your audience into three categories.

These categories will be based on who bought the product, those who did not and lastly those who did not bother to open the email.

This helps creators because this feature allows them to be able to create emails to send to each different category and creators will be able to communicate with them in different ways.

An example of this would be an email being sent that offers a discount or a cheaper product to those who did not buy the product or maybe a follow-up email to those who did not bother opening the email at all.

A/B feature

Gives you the opportunity to experiment with how you interact and engage with your audience.

This is through the A/B feature.

What the A/B feature is that it allows you to play with and use different subject lines for your emails.

The subject line is what the first person will be reading when they look through their emails.

What this feature does is it experiments by sending two different subject lines to different groups within your audience

And from there, whichever subject line has the most engagement will be the one used for the majority of the emails sent to the rest of your subscribers.

This gives creators another opportunity to optimize their engagement with their audience.

Adding Specific Messages Depending on Your Audience’s Activity

A cool feature of Convertkit is that you can really go into how your emails will be customized per individual depending on the prerequisite that you set.

For instance, you are sending a regular email to everyone and there is a certain group within your customer base that has been engaging with this certain content of yours.

What you can do is you can group these people who have interacted with that certain content and add a bit of extra text with your emails that will only be sent to them.

This extra text can be anything whether a specialized advertisement, an additional link to more related content, or a simple thank you message.

ConvertKit vs Its Competitors

• Is a paid service, ensuring quality and support, unlike other automatic email systems.
• User-friendly and easy to learn.
• Created by creators for creators. ConvertKit focuses and specializes in features that are important instead of trying to do everything.
• Saves time.
• 24/7 customer support.

This software is a user-friendly email automation system that overtakes its competitors by knowing the important features for creators and emphasizing on how those features can be done more easily and more efficiently.

Whether you are just starting out in the online business or a veteran, give ConvertKit a try and bring your emails to the next level.

Want to learn about 7 AI-powered email Deliverability Tips to Increase Sales?

Building Your Own Email Campaigns for Success

When it comes to running successful email campaigns, a well-thought-out approach is essential.

Email marketing has become one of the most effective channels for businesses to reach their target audience, convert leads into customers, and boost overall sales.

Understanding the benefits of email marketing can help you craft a strategy that nurtures your relationship with your email subscribers while delivering tangible results.

Email campaigns can take various forms: welcome emails, transactional emails, and promotional emails, each serving a unique purpose within your email marketing strategy.

The initial step in a successful email marketing campaign is to establish clear objectives.

Whether you want to increase brand awareness, generate leads, or promote new products, having well-defined goals ensures your marketing efforts are targeted and measurable.

Crafting the Perfect Welcome Email

Your first email to a new subscriber is critical in setting the tone for your relationship.

A welcome email introduces new subscribers to your brand and gives them a great example of what they can expect from future emails.

Personalizing your welcome emails by addressing subscribers by name and sending them relevant content is a good idea and an easy way to make a solid first impression.

Ensuring that your welcome email reaches the right people at the right time is essential.

An email marketing tool like ConvertKit to automate the process is a great way to achieve this.

This ensures that new subscribers receive a welcome email immediately after they opt into your subscriber list, making the most of the best time to engage with them.

Using Email Segmentation for Better Results

Segmentation is one of the most effective strategies for personalizing your email campaigns.

By grouping your email subscribers into different segments based on their behaviors, preferences, or demographics, you can ensure that the email copy they receive is highly targeted.

This improves open rates and click-through rates and increases the chances of converting leads into customers.

For example, if subscribers frequently open your email newsletters, you can send them more in-depth content like blog posts or educational content.

On the other hand, subscribers who are interested in promotional emails and special offers can receive emails tailored to their purchasing habits, resulting in higher conversion rates.

The Importance of A/B Testing

Another best practice for email marketing is A/B testing—also known as split testing.

A/B testing allows you to experiment with different elements of your email, such as email subject lines, preview texts, or even the email template itself.

You can determine which version performs better by sending two variations of the same email to different segments of your email marketing list.

This is especially useful when finding the sweet spot for engagement, as specific email subject lines might resonate better with your audience than others.

Testing is also essential for timing your emails.

For instance, what’s the best time to send emails?

While the ideal time can vary depending on your audience, A/B testing will help you discover the right time to send your series of emails for maximum impact.

The average open rate may be significantly higher when emails are sent at certain times of the day, and A/B testing can reveal these insights.

Using Lead Magnets to Build Your Email List

One of the most effective ways to grow your email marketing list is by offering a lead magnet.

A lead magnet is a valuable content or a free product trial in exchange for a visitor’s email address.

It’s a great way to build your subscriber list, especially if you’re a small business owner trying to generate new customers.

By offering something valuable upfront, whether a downloadable guide, exclusive content, or discounts, you can encourage people to opt in through your form.

Lead magnets work particularly well for small businesses looking to attract potential customers while building trust and credibility.

Once you have a subscriber’s email address, you can use email automation to nurture that relationship through a series of emails, providing valuable content that guides them toward purchasing.

Optimizing for Mobile Devices

Optimizing your email marketing campaigns for mobile devices in today’s digital landscape is no longer optional.

With most email users checking their inboxes on their smartphones, your emails must be mobile-friendly.

This means ensuring your email template is responsive, your text is easily readable on smaller screens, and your call-to-action buttons are large enough to be tapped easily.

A great example of this is ensuring your email newsletters and marketing emails load quickly and are visually appealing on both desktop and mobile.

By prioritizing mobile optimization, you’ll improve the overall user experience, leading to better engagement and higher conversion rates.

Using Email Automation for Efficiency

Email marketing platforms like ConvertKit offer advanced marketing automation features allowing you to easily set up complex workflows.

With automation, you can send follow-up emails based on subscriber behavior, ensuring you deliver the right message at the right time.

For example, suppose a subscriber shows interest in one of your products but needs to purchase.

In that case, you can trigger a specific action that sends a follow-up email offering a discount or additional information.

This type of automation is precious for small businesses and email marketers who want to make the most of their email marketing efforts without spending hours manually sending emails.

It allows you to focus on other marketing channels while ensuring your email sequences run smoothly in the background.

Choosing the Right Email Marketing Software

With so many email marketing platforms, finding the right one for your business can be challenging.

Tools like ConvertKit, Constant Contact, and others offer different pricing tiers and features depending on the size of your subscriber list and your specific needs.

If you’re a beginner or operate a small business, it might be a good idea to start with a free plan that offers the basics, such as managing subscribers, sending emails, and creating landing pages.

As your email marketing goals grow, you can upgrade to paid plans that offer advanced features like A/B testing, performance tracking, and more detailed reports.

Whether you’re just getting started or are looking to take your email marketing revenue to the next level, using the right email marketing service can make all the difference in the long run.

Final Thoughts on Email Marketing

The easiest way to ensure the success of your first campaign is to focus on providing relevant information to the right people at the right time.

By incorporating best practices like segmentation, A/B testing, and automation, you can improve your email marketing performance and achieve the best results.

Whether you’re looking to increase brand awareness, launch new products, or drive email marketing revenue, a solid email marketing strategy is the starting point for long-term success.