How Social Media Has Changed Marketing

If you want to know in-depth how social media has changed marketing and how social media marketing has changed, keep reading.

Spoiler alert: We are going to prove to you that social media is now an essential part of marketing.

But first, let’s dig into its history.

How Social Media Marketing Has Changed Over The Years?

It may not be simple to explain how social media has changed marketing.

Nowadays, social media is tightly attached to what digital marketing is.

Social media is the preferred weapon of choiceto shorten the gap between the brand and the consumer.

It gives a face and a voice to any brand.

But was it always that way?

Many things have changed from the early years of social media, withSix Degrees in 1997 to TikTok.

Time passed by, and networks like Hi5 allowed people to share their likes and groups to chat. 

Well, things are not that simple anymore.

At least it’s not that simple for people with a business vision on social media.

Considering the number of people on social media, it is rare that digital marketing didn’t consider it before.

When you see a chance to use social media to improve your brand awareness, you take it. 

In the beginning, it was a bit passive.

It was a matter of posting some product and hoping for the best to ask about it.

Then you probably received a comment or a direct message to know the price or features of the product.

A lot has changed depending on the social platforms.

Social Media Networks Acceptance

Facebook has a thing called Facebook Marketplace.

Instagram has an advertising option, too.

Both allow the user to select a “personal account” or a Business account.

And other social networks allow people to commerce with products and services.

Once made only to share videos, YouTube doesn’t stop showing ads and giving spaces to advertise.

Even Twitter has a special place to advertise on.

So in just a decade, most social media had to adapt to fill the needs of businesses and clients.

Today, just by creating viral content, your brand can receive a big push to the top of the market.

TikTok and Pinterest are especially good to do so.

Almost as good as Instagram Reels, YouTube Vines, and short ads.

It may still be difficult to see how social media has changed marketing rules and applications.

Nevertheless, there are a few in-depth ways marketing has improved thanks to social media.

How Social Media Has Changed Marketing? (Here are five ways)

Way #1: Customer Service

There is nothing more significant for a customer than being noticed.

Some people feel that being part of the ongoing conversation is meaningful, and there are two ways to do so.

The right way to feel trendy is by sharing your awesome experience with the brand and your target audience.

On the other hand, the wrong way is by publicly complaining about bad service or product.

Generally speaking, when we dislike something we drain frustration talking about it or posting negative comments.

And the more people the complaint reaches, the better it is.

Business Owners learned over time how to make the most of public complaints.

Thanks to the personal approach of social media accounts, complaints are marketing powerful tools.

Every time a social persona responds politely to angry people builds an image of trust and command.

Whenever a frustrated customer says a bad thing about the brand, social media managers must attend to it to improve customer care.

A simple tweet can become a sign of weakness or give a bad image if it’s not answered.

Now, social media managers have the golden opportunity to respond politely, swift, and even funny.

So, there is no need to think that a mean comment will dig your company’s grave.

This is just an example of how social media marketing has changed the way you deal with issues.

Social media marketing eases dealing with angry people and customer satisfaction.

Way #2: Insights

One of the main traits of digital marketing is the data collected by social media.

This data is a real-time game-changer for the expert marketer when applying a social media marketing strategy.

Data collection per se is not a good or a bad thing but can be profitable in the right hands.

When a targeted audience isn’t reached after a short period, insights from the data collected will decide what to do.

If there is a wrong targeted audience, wrong advertising, or a poorly planned campaign, they will tell.

The important part is to change on time what you must.

If the message reaches enough to engage with people, the goal is close to you.

Otherwise, the usual recommendation is to leave the campaign in the hands of experts.

Your marketer knows what’s best.

A bunch of good data insights can come from demographics.

This kind of data will tell where your message is better received and where it is not interesting.

It will tell the gender, age, and what device your target market uses to interact with you.

Real-time data you can get from digital marketing insights is a powerful tool for digital marketing.

It has saved a lot of money for companies and still leads brands to succeed.

Way #3: Business Intelligence

The scientific method is the most accurate way to confirm a fact.

Science is based on experimentation, so trial-and-error is really common in the marketing world, so there was no other method in the Internet marketing landscape.

That was so until digital marketing allowed us to see other companies’ performance.

After that, social media marketing made it even easier to look at what brands failed or succeeded.

Just follow your competitor’s social media account to see what they are doing and how they are doing their marketing efforts.

For sure, there are a few things to avoid doing and a few to mimic.

When you want to know what is trendy, look at what competitors are doing and innovate.

If you do not have an idea of where to start your marketing campaigns, get inspiration from the top brands.

Social media marketing is more than looking at how your account or brand loyalty grows.

Comparing the social media accounts of one competitor is an advantage perfectly legal and morally right.

If you notice your profile is a copy of other successful accounts, change it to offer something fresher.

The goal of business intelligence is to compare, not to copy.

Way #4: Specialized Media

Nowadays, there are so many social media networks that you can pick up to three to get a marketing goal.

Nevertheless, depending on the power of social media you decide to work on, you must post one kind of content because it is more effective for rapid growth.

Some people are visual, some are more auditory, and some are kinesthetic.

Depending on your targeted customer, you should pick a social media network that best suits your potential customer and marketing goals.

You can use Instagram to post quotes, high-resolution photos, and stories because it is what’s best there.

More consumed or viewed there.

Use Facebook if you want to share curated content or entertaining videos.

For videos, YouTube is the best, regardless if they are short or long.

It is recommended to use Pinterest to post infographics step-by-step instructions, and photos (why not?).

Using Twitter will ensure a quick spreading of news, such as blog posts.

For better business-to-business aims, there is LinkedIn.

As you can see, having a variety of social networks will improve your usage of that network.

This is another proof of how social media marketing has changed business.

The only caveat is to try that your marketer keeps the cohesive message if you pick more than one social network.

Way #5: Paid Advertising

Sometimes, organic results take a lot of time.

Other times, you are in a hurry since you have a limited-time promotion to offer.

Whether your case is one or the other, social media ads or paid advertising is a practical solution in this digital age if you want to reach a wide audience.

Especially when you can’t wait too much time to get in the spotlight for your new products or services.

Thanks to the reach and interaction on various social media platforms, advertising can cost less than on Google or Bing.

So, PPC and other forms of advertising on social media can be equally effective and less expensive.

Obviously, it’s getting a higher ROI.

You can select your audience based on age, gender, employment status, or geographic location in some social media networks.

You can also select the time of exposure of your ads.

So digital marketing took a huge leap when social media got on the scene.

Is Social Media The Future of Marketing?

It is hard to tell.

Nowadays, with the rise of social media is improving digital marketing and enriching the user’s experience.

Affirming social media is “the future” of online presence implies that other types of marketing strategies will leave the scene and only social media will rule.

It is ridiculous.

However, you can say that social media is here to stay as long as it remains profitable to companies and small businesses.

Based on the usage of traditional marketing, you can say that if something new appears, the use of social media will remain for a while.

It will be here as another new way of marketing channel for as long as you can imagine.

Final Words: How Social Media Has Changed Marketing?

As you can tell now, social media had and still is having a great impact on the marketing of the business world.

There is no other channel that allows that proximity to customers in such a public way.

There are a variety of social networks already and more to come that will adapt to the business needs and will bring new opportunities for brand identity.

The trend of digital marketing is to reserve a part of the attention to social media profiles for brands.

Let us be as clear as possible here: Social media is here to stay. For the years to come, it will be one arm of digital marketing.

Let us Implement Social Media ASAP in Your Business.

Why wait for a change?

Social media is an important part of your company.

So why not give it professional attention?

When are you going to start investing in your social media image?

How long will it take before you realize how important it is?

Do not hesitate!

The time is now for your brand to start climbing to the top of the business.

We want to help you reach that top and help your brand to be the one inspiring the generations to come.

Let us help you.

Why Brimar Online Marketing Social Media Marketing Services

When you think of a professional and responsible team, you think of Brimar.

At the risk of sounding cliche, we’ll tell you our truth: we’ll handle your brand as if it were ours.

Every post, each comment, any follower and everything related to content creation will be carefully planned.

Let Brimar’s social media marketing team design a solid strategy to execute until you reach your marketing goals.

Step by step, we will move towards your dreams of success.

Everything is planned, tested, and well-executed with meticulous care.