ClickFunnels vs. GoHighLevel. Which Sales Funnel Tool Is Right for You in 2025?

Every business wants more leads, more sales, and more loyal customers.

But getting there?

That’s the real challenge.

Whether you’re running a solo operation or managing a growing team, one thing is clear:

You need a system that attracts potential customers and moves them smoothly through the buying process.

That’s where sales funnel tools come into play.

ClickFunnels and GoHighLevel are two names you’ve probably heard floating around.

And for good reason.

Both platforms promise to help you build high-converting sales funnels, automate your marketing efforts, and improve how you manage client relationships.

But they aren’t built for the same audience.

What works for a digital agency might not work for a small business owner trying to sell an online course.

That’s why this guide exists.

If you’ve been stuck trying to determine which platform is the right choice for your needs, you’re in the right place.

Let’s break it down clearly so you can make a confident decision.

Understanding Sales Funnel Tools

A sales funnel builder is exactly what it sounds like.

It’s a tool that helps you map out the path your customer takes, from when they discover your product or service to when they hit that “buy” button.

But a good sales funnel isn’t just about pretty pages.

It’s about strategy.

You’re guiding someone step by step: capturing their attention, earning their trust, offering value, and finally converting that interest into action.

Whether you’re looking to book more calls, sell digital products, or grow your email list, the right funnel can make that happen.

This is why funnel-building tools have become a core part of smart marketing campaigns.

They’re not just about creating landing pages.

They’re about connecting all the dots, lead generation, follow-up emails, SMS marketing, appointment scheduling, and more.

Think about it: you could have the best offer in your market, but if your process for getting people to see it is clunky or confusing, you’ll lose them.

Fast.

That’s where tools like ClickFunnels and GoHighLevel shine.

They assist business owners and marketing agency teams in optimizing their sales processes, ensuring nothing is overlooked, cracks.

Whether nurturing new leads, promoting online courses, or managing multiple clients, having the right tool gives you a serious edge.

And as you’ll see, the difference between a good sales funnel and a great one often comes down to the platform you use to build it.

Let’s examine the contributions of each of these tools in the table.

Quick Overview of ClickFunnels and GoHighLevel

If you’re searching for a sales funnel tool, chances are you’ve already come across ClickFunnels and GoHighLevel.

These two platforms often appear in conversations for good reason, but they are built with very different users in mind.

ClickFunnels has been around longer and is a go-to option for entrepreneurs selling online courses, running membership sites, or building an online business from scratch.

It’s simple and provides a fast way to create high-converting funnels without requiring a technical background.

Whether you’re launching a product, collecting leads, or setting up sales pages, ClickFunnels is often the first name people trust.

It also offers a free trial to test things out before committing.

Conversely, GoHighLevel is built with digital marketing agencies, service-based businesses, and agency owners in mind.

It doesn’t just stop at funnel building.

It encompasses everything from email marketing to SMS automation, as well as client management tools.

It’s essentially a full-in-one platform that helps you manage your marketing and your entire operation.

And yes, there’s a free trial available here as well, allowing you to explore the platform before making any decisions.

If you’re a solo creator selling your knowledge or a small business testing the waters, ClickFunnels might feel like home.

If you’re managing multiple clients, juggling campaigns, and want white-label options, GoHighLevel is designed with your world in mind.

Key Features Comparison

Now, let’s examine the offerings of each platform.

This is where the differences start to matter, particularly when your business relies on selecting the right tools.

Drop Funnel Builder vs. Drop Editor

ClickFunnels is known for its drop funnel builder, which makes putting together a sales funnel feel like playing with building blocks.

It’s straightforward and visually easy to follow.

GoHighLevel also features a drag-and-drop editor, and while it’s powerful, it may take a bit more time to get accustomed to.

The trade-off is that you get more flexibility once you’ve got the hang of it.

CRM Features and Built-In CRM Systems

ClickFunnels doesn’t focus heavily on CRM systems, so if you require more advanced customer relationship management tools, you’ll need to integrate third-party apps.

GoHighLevel, on the other hand, comes with a built-in CRM that’s tightly integrated into everything, from lead tracking to client messaging, so you never have to jump between tools.

Email Marketing Tools, SMS Marketing, and Marketing Automation

ClickFunnels provides access to basic email marketing tools, and you can enhance your capabilities with integrations.

However, if you opt for SMS marketing, it typically involves adding more tools and incurring additional costs.

GoHighLevel offers built-in automation for both email and SMS communication.

This is especially helpful for agencies running full-blown marketing campaigns for multiple clients.

Appointment Scheduling and Lead Capture Tools

GoHighLevel excels in appointment scheduling and lead capture.

You can easily create booking calendars, track appointments, and even automate reminders.

ClickFunnels can capture leads effectively, but it lacks native appointment tools, which means you’ll need to integrate another service if that’s part of your sales process.

Customization Options and White-Label Software

ClickFunnels offers some decent customization options for your funnel designs, but doesn’t provide white-label software.

GoHighLevel does.

You can completely rebrand the platform as your own, making it a solid choice for marketing agencies and digital agencies that want to offer branded software to clients.

Mobile App and Third-Party Tools Integrations

GoHighLevel comes with a mobile app that helps you and your clients stay connected on the go.

It also integrates well with most third-party tools, although it tends to keep you within its ecosystem.

ClickFunnels doesn’t have a native mobile app but integrates with popular tools for payments, email, and automation.

Unique, Extra, and Advanced Features

GoHighLevel is packed with advanced features, including white-label options, unlimited access for team members, and automation tools designed to scale.

You’ll also find live chat, client pipelines, and detailed analytics to fine-tune your marketing strategies.

ClickFunnels keeps things simpler but is laser-focused on high-converting funnels and sales pages.

That’s its strength.

If you want to launch quickly with a user-friendly interface, it’s a good choice.

If you’re managing complex systems, GoHighLevel might be a better option.

Each platform has its strengths.

The real question is: Which one aligns better with your specific needs, goals, and daily workflow?

Sales Funnel Capabilities

When building high-converting sales funnels and landing pages, both ClickFunnels and GoHighLevel offer solid tools, but they approach the task differently.

ClickFunnels has built its reputation around helping users create good sales funnels quickly.

The drag-and-drop funnel builder is clean, simple, and intuitive.

If you’re new to funnel-building, it’s easy to figure out, and you’re forgiven if you make a mistake.

You can build a whole sales funnel, from opt-in pages to upsells, without touching a single line of code.

And the templates?

They’re geared to convert.

Now, GoHighLevel takes a slightly different approach.

It’s still a strong funnel builder, but its real edge comes from how everything is connected.

You’re not just building a funnel; you’re building it inside a whole ecosystem.

Landing pages, follow-ups, lead tracking, appointment scheduling… all linked together in one place.

When it comes to the drop interface, ClickFunnels keeps things super simple.

It’s polished, smooth, and friendly for someone who’s never touched a funnel tool.

GoHighLevel’s builder is a bit more flexible but has a steeper learning curve.

It provides more room for customization, but you may need some time to get accustomed to its layout.

In terms of ease of use, ClickFunnels is a win for beginners.

But if you’re after deeper functionality and don’t mind learning as you go, GoHighLevel’s drop builder offers more power.

For the page builder specifically, ClickFunnels is like a plug-and-play machine.

Choose a template, tweak the copy, add your images, and you’re ready.

GoHighLevel’s builder is more robust, with better logic control and dynamic content, but it takes a bit more time to master.

So, who wins here?

It depends.

If you want to launch funnels fast without getting overwhelmed, ClickFunnels is a great fit.

If you’re looking for more control and already have some funnel-building experience, GoHighLevel can take you further.

CRM and Client Management

Let’s talk about something that often gets overlooked: customer relationship management.

If you’re a small business owner or an agency owner, keeping track of your leads, clients, and conversations isn’t just helpful, it’s essential.

The better your CRM, the smoother your sales processes, the stronger your client relationships, and the less stress on your team.

ClickFunnels isn’t really built with full CRM features in mind.

Sure, it collects leads and lets you follow up with basic email marketing tools, but it’s limited in tracking detailed interactions or managing complex sales cycles.

You’ll often end up relying on third-party CRM tools to fill the gap.

GoHighLevel, on the other hand, comes with a built-in CRM that’s surprisingly powerful.

You can manage contacts, assign tasks to team members, track every interaction, and build full pipelines without leaving the platform.

For digital agencies and service-based businesses, that’s a game-changer.

Another key difference?

Support team and live chat.

ClickFunnels offers solid customer support, but it can sometimes feel a little distant, especially when dealing with more technical issues.

GoHighLevel leans more on community groups and agency-focused support channels.

The learning curve is steeper, but the help is there when needed.

What makes GoHighLevel stand out here is its in-one platform approach.

Instead of stitching together different tools, everything from lead capture to email sequences to CRM systems lives under one roof.

That not only saves time, but also reduces headaches.

Bottom line: If CRM is a core part of how you serve clients or run your business, GoHighLevel gives you more control, better visibility, and stronger tools right out of the box.

For Whom Is Each Platform Built?

Both platforms are powerful, but they’re designed for very different audiences.

ClickFunnels is built for small businesses, entrepreneurs, and course creators who want to move fast and start seeing results without getting bogged down in setup.

It’s a good choice if your focus is launching high-converting landing pages, quick offers, and digital products.

You don’t need to be a tech expert to use it; simplicity is part of its appeal.

If you’re building an online course, growing a membership site, or trying to turn your side hustle into a full-time gig, ClickFunnels gives you the tools to do it without drowning in complexity.

GoHighLevel, meanwhile, was built with digital agencies and marketing teams in mind.

It’s a better option if you’re managing multiple clients, running multi-step marketing campaigns, or seeking a platform that can replace several tools simultaneously.

It also offers white-label options, a massive advantage for agency owners who want to deliver branded services to their clients.

You can give clients access to a platform that resembles your own.

So, here’s the breakdown:

• Choose ClickFunnels if you’re a solo entrepreneur, coach, or small business with a single brand and want to get funnels up and running quickly.
• Go with GoHighLevel if you run a marketing agency, manage multiple client accounts, or need CRM features, SMS marketing, email automation, and more in a single dashboard.

Different needs.

Different tools.

The trick is choosing the one that fits your world best.

Learning Curve and User Experience

Let’s face it: no one wants to waste days trying to figure out a tool that’s supposed to save them time.

The primary purpose of using a sales funnel builder is to simplify, not complicate, the process.

ClickFunnels keeps things simple.

If you’ve never built a sales funnel, their interface is built with you in mind.

It’s intuitive, visual, and straightforward.

Most solo entrepreneurs or small business owners can dive in, drag a few things around using the drop editor, and launch a funnel in a few hours.

That’s a huge win.

Now, GoHighLevel has more going on under the hood.

It’s loaded with powerful features, but that means there’s more to learn.

The platform offers a range of tools, from lead capture to comprehensive CRM systems, email and SMS marketing, appointment scheduling, and more.

If you’re a one-person team, it might feel overwhelming at first.

But if you’re part of a team or running an agency, GoHighLevel becomes a powerhouse once you get the hang of it.

For setup time, ClickFunnels usually wins the race for individual users.

You can sign up for the free trial, pick a template, and build funnels within the hour.

GoHighLevel takes a bit more prep.

You’ll want to explore its modules, understand the automation flow, and possibly watch a few tutorials before launching anything.

Bottom line?

ClickFunnels is easier out of the box.

GoHighLevel requires more learning, but gives you far more control once you’re comfortable using it.

One feels like plug-and-play.

The other feels like building your own custom command center.

Marketing Strategies & Automation Tools

ClickFunnels was built for funnels.

GoHighLevel was built for complete systems.

That’s the big difference.

If you’re looking to run a few landing pages and connect an email tool, ClickFunnels will get you going fast.

It supports basic email marketing and offers solid lead capture tools.

Great for launching a product, promoting online courses, or creating high-converting sales pages.

However, when it comes to deeper automation, you may need to rely on third-party tools to connect the dots.

GoHighLevel takes a different approach.

Everything lives in one place.

Email marketing?

Built in.

SMS marketing?

Covered.

Appointment reminders?

Automatic.

And that’s just scratching the surface.

You can build entire marketing campaigns that run themselves, based on how your leads behave.

This is where GoHighLevel excels, particularly for agency owners and teams managing multiple clients.

You’re not just building funnels; you’re building systems that nurture potential customers, follow up automatically, and bring everything together in one dashboard.

Another plus?

GoHighLevel gives you serious flexibility when designing workflows.

You can map out your marketing efforts step by step, down to the smallest detail.

Want to send a welcome email, a follow-up text, and assign a task to your team when someone fills out a form?

All doable.

No plugins.

No patchwork.

If automation is a key part of your strategy, GoHighLevel is the stronger choice.

It’s more than a funnel builder.

It’s a full-blown marketing command center.

Pricing and Value for Money

When it comes to pricing, these two tools take very different paths.

ClickFunnels keeps it simple with tiered plans based on your usage.

You can access its page builder, funnel templates, and basic tools.

But if you want more advanced features like affiliate tracking, email automation, or unlimited funnels, you’ll need to upgrade to the higher tiers.

Also, remember that many users end up paying for additional tools to cover what ClickFunnels doesn’t include, like email marketing or CRM systems.

In contrast, GoHighLevel aims to replace your entire technology stack.

One subscription gives you access to a in-one platform that includes CRM features, email and SMS tools, appointment scheduling, pipelines, funnels, automations, and more.

You also have the option to choose white-label services if you’re running a marketing agency.

For small business owners, ClickFunnels may seem like a good choice at first; it is easy to use, has fewer moving parts, and offers sufficient tools to get things started.

However, for digital agencies or service-based businesses managing multiple client accounts, GoHighLevel delivers much more value for the money.

GoHighLevel offers unlimited access in its standard plans, whereas ClickFunnels imposes limits unless you upgrade to a higher plan.

While ClickFunnels may appear cheaper upfront, GoHighLevel can be the better long-term fit, especially if you’re scaling or managing multiple projects.

Ultimately, the best fit depends on your specific goals.

For a quick, targeted solution to create sales funnels, ClickFunnels is an excellent choice.

If you’re building systems, managing clients, and need a full-stack solution, GoHighLevel is the clear choice.

Final Verdict. Which Is the Right Choice?

ClickFunnels and GoHighLevel have established themselves as top choices for building high-converting funnels, but they cater to different audiences with distinct priorities.

If you’re a course creator, solopreneur, or small business owner seeking a clean, user-friendly interface and a quick way to set up a sales funnel, ClickFunnels may be the better choice.

It’s easy to use, quick to set up, and gives you the essential tools to sell online without getting lost in complex features.

On the other hand, if you’re running a marketing agency, work with multiple clients, or need an all-in-one platform with built-in CRM, email marketing tools, SMS marketing, and white-label options, GoHighLevel is built with you in mind.

It’s packed with powerful tools, deeper automation features, and the flexibility that helps agency owners manage everything from lead capture to appointment scheduling in one place.

The key difference comes down to how deep you want to go.

ClickFunnels is excellent if you want to focus on funnels and keep it simple.

GoHighLevel is ideal if you want complete control of your client relationships, marketing strategies, and team workflows, all under one roof.

Both are strong tools.

Both can grow your business.

But one may be a better fit based on your goals, your team, and the type of work you do.

Start with the free trial.

Play around with both platforms.

Build a simple funnel.

Test the CRM features.

Explore the automation tools.

You’ll get a real feel for which fits your style and best supports your sales processes.

Examine your existing setup closely.

Do you work alone or as part of a team?

Do you serve one brand or manage multiple clients?

Are you looking for a clean sales funnel builder or a comprehensive marketing solution?

And if you’re still unsure, we’re here to help.

We’ll be happy to offer a GoHighLevel review or walk you through a personalized audit, so you can make an informed choice based on your real needs, not just features on a list.

Your tools matter.

Ensure they’re benefiting you, rather than the other way around.