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How Do Microinteractions Improve User Engagement on a Website?

How Do Microinteractions Improve User Engagement on a Website?

by Isaias Flores | Aug 22, 2025 | Web Design & Development

Reading Time: 8 minutes Ever notice how a tiny animation or a simple hover effect just feels right when you’re browsing a website? That’s microinteractions doing their magic. Coined by Dan Saffer, the term “microinteractions” refers to those small design details that...
What Are the 8 Most Common Accessibility Mistakes in Web Design?

What Are the 8 Most Common Accessibility Mistakes in Web Design?

by Isaias Flores | Aug 19, 2025 | Web Design & Development

Reading Time: 7 minutes Accessibility isn’t optional anymore. When a website isn’t accessible, it leaves people out, opens the door to legal risks, and damages trust. Equal access online is now a legal requirement in many parts of the world, and it’s also simply the...
How Do You Create a Website Wireframe That Works for Any Business?

How Do You Create a Website Wireframe That Works for Any Business?

by Isaias Flores | Aug 15, 2025 | Web Design & Development

Reading Time: 8 minutes If you’re building a new website or mobile app, jumping straight into colors, fonts, and fancy visuals might feel exciting. But without a solid wireframe as your first step, you risk wasting time, money, and energy later on. A good wireframe...
What Is the Role of Visual Hierarchy in High-Converting Web Design?

What Is the Role of Visual Hierarchy in High-Converting Web Design?

by Isaias Flores | Aug 13, 2025 | Web Design & Development

Reading Time: 9 minutes When someone lands on a web page, their eyes don’t wander randomly. They’re drawn to certain spots first, linger on some areas longer, and often skip over entire sections without realizing it. That pattern isn’t accidental; it’s shaped by...
What Is the Best Way to Design Websites for Accessibility Compliance?

What Is the Best Way to Design Websites for Accessibility Compliance?

by Isaias Flores | Jul 1, 2025 | Web Design & Development

Reading Time: 11 minutes Website accessibility guarantees that all users can access and interact with a site, no matter their abilities or devices. It’s about designing web pages and digital content that work for people with visual impairments, cognitive disabilities,...
How Do Animation and Motion Graphics Impact Website Conversions?

How Do Animation and Motion Graphics Impact Website Conversions?

by Isaias Flores | Jun 27, 2025 | Web Design & Development

Reading Time: 8 minutes People don’t spend much time on a site that doesn’t catch their eye. That’s just the truth. We’re all moving fast, skimming, clicking, scrolling. If a website doesn’t capture interest quickly, most visitors will leave. This is the point where...
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About Us

Brimar Online Marketing is a digital marketing agency in the San Francisco Bay Area, California. We help professionals and business owners increase their sales through online marketing.

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