What Is Topical Authority and How Can You Build It?

What Is Topical Authority and How Can You Build It?

Reading Time: 12 minutes If you’re creating content online and hoping to show up in search results, there’s one thing you can’t afford to ignore: topical authority. It’s what separates the blogs that barely rank from the ones Google keeps pushing to the top....
How Online Reviews Skyrocket Your Business Reputation

How Online Reviews Skyrocket Your Business Reputation

Reading Time: 6 minutes Imagine a stranger recommending a restaurant you’ve never heard of. Sounds interesting, right? Now picture a hundred people doing the same. That’s the kind of weight online reviews carry today. Whether someone’s looking for a new dentist, a...
Schema Markup for SEO. How to Boost Click-Through Rates

Schema Markup for SEO. How to Boost Click-Through Rates

Reading Time: 10 minutes When someone types a question into Google and your page appears with additional details, such as star ratings, product prices, or event dates, that’s not luck. That’s schema markup effectively working behind the scenes. Schema markup is a...