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What Is Topical Clustering and Why Does It Matter for SEO?

What Is Topical Clustering and Why Does It Matter for SEO?

by Isaias Flores | Sep 23, 2025 | SEO

Reading Time: 10 minutes If you’ve ever felt like your SEO efforts are scattered, chasing individual keywords, writing lots of blog posts with no clear pattern, you’re not alone. Topical clustering provides a way forward: a cleaner, smarter structure that helps both...
How Can You Optimize for Passage Indexing in Google Search?

How Can You Optimize for Passage Indexing in Google Search?

by Isaias Flores | Sep 19, 2025 | SEO

Reading Time: 9 minutes Google’s search system is getting smarter. One of the updates that content creators, digital marketers, and SEO strategists should know about is Google’s passage indexing (also called passage ranking). It gives a better chance that a relevant...
What Is Search Intent and How Do You Match It With Content?

What Is Search Intent and How Do You Match It With Content?

by Isaias Flores | Sep 5, 2025 | SEO

Reading Time: 8 minutes When someone enters a search term into Google, they aren’t simply searching for random web pages. They have a clear reason behind that search. That reason is called search intent, also known as user intent. Search intent matters because it...
How Do You Get Cited by AI Assistants Like ChatGPT and Perplexity?

How Do You Get Cited by AI Assistants Like ChatGPT and Perplexity?

by Isaias Flores | Sep 2, 2025 | SEO

Reading Time: 10 minutes AI assistants like ChatGPT and Perplexity AI are rapidly earning trust because they deliver direct, conversational answers, with Perplexity standing out for citing its sources. ChatGPT brings confidence through its natural, human-like...
How Should You Structure FAQ Pages to Rank in AI Search Results?

How Should You Structure FAQ Pages to Rank in AI Search Results?

by Isaias Flores | Aug 8, 2025 | SEO

Reading Time: 10 minutes Why do FAQ Pages Matter More Than Ever? People don’t search the same way they used to. Instead of clicking around and scanning multiple web pages, they’re now asking full-blown questions into voice assistants, relying on AI platforms to...
What Is Zero-Click Search and How Can You Still Win Traffic?

What Is Zero-Click Search and How Can You Still Win Traffic?

by Isaias Flores | Aug 6, 2025 | SEO

Reading Time: 8 minutes Imagine typing a question into Google, say, “how tall is Mount Everest”, and getting the answer right on the search results page. No need to click. That’s the heart of zero‑click search. Google often shows AI‑generated summaries, featured...
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About Us

Brimar Online Marketing is a digital marketing agency in the San Francisco Bay Area, California. We help professionals and business owners increase their sales through online marketing.

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