Evergreen vs. Launch Funnels: Which Works Better for Services?

Evergreen vs. Launch Funnels: Which Works Better for Services?

Reading Time: 9 minutes When you’re offering services, whether you’re a business owner, a course creator, or running an online business, you’ll likely hear about two major approaches to selling: the evergreen funnel and the launch funnel. Both have their place. Which...
How Do You Attribute Revenue Across a Multi-Touch Funnel?

How Do You Attribute Revenue Across a Multi-Touch Funnel?

Reading Time: 14 minutes Every marketing team wants to know one thing: what’s really driving revenue. That’s where revenue attribution comes in. It’s the process of identifying which marketing touchpoints contribute to a sale or conversion and how much credit each...
What Lead-Scoring Model Should You Use Before Sending to Sales?

What Lead-Scoring Model Should You Use Before Sending to Sales?

Reading Time: 12 minutes When your marketing teams generate new leads, you want to ensure your sales team isn’t drowning in unqualified names. The goal is for sales reps to engage the best leads, the high-quality leads, not waste time chasing anyone who isn’t a good...
How Do You Build a Quiz Funnel That Qualifies Leads Automatically?

How Do You Build a Quiz Funnel That Qualifies Leads Automatically?

Reading Time: 8 minutes Imagine turning your website visitors into qualified leads without having to chase every single one. With an interactive quiz funnel set up correctly, you can do just that: guide your target audience through a fun, personalized experience and...
What Is Funnel Hacking and Is It Legal or Ethical?

What Is Funnel Hacking and Is It Legal or Ethical?

Reading Time: 10 minutes You’ve probably noticed how often folks like Russell Brunson and Tony Robbins are talking about funnel hacking. It’s not just buzz. For digital marketers and small business owners, funnel hacking offers a way to pull back the curtain on what’s...
How Can You Use Surveys to Qualify Leads Inside a Funnel?

How Can You Use Surveys to Qualify Leads Inside a Funnel?

Reading Time: 10 minutes Not every lead that enters your funnel is worth your sales team’s time. Some are just curious, others are not ready to buy, and only a fraction are genuinely qualified to become customers. That’s why lead qualification isn’t just a...