How to Set Up Conversion Tracking in Google Ads (Step-by-Step)

How to Set Up Conversion Tracking in Google Ads (Step-by-Step)

Reading Time: 11 minutes Running ads without tracking conversions is like throwing darts with your eyes closed. You might hit something occasionally, but you won’t know why or how to do it again. This is where Google Ads conversion tracking plays a role in. It shows...
The Best PPC Bidding Strategies for Maximizing Your Budget

The Best PPC Bidding Strategies for Maximizing Your Budget

Reading Time: 10 minutes Running PPC ads without a solid bidding strategy is like pouring water into a bucket with holes. You might be spending money, but not seeing the results you expected. That’s where having the right approach makes all the difference. Your...
Stylish Fonts for Social Media Ads. Do They Boost Engagement?

Stylish Fonts for Social Media Ads. Do They Boost Engagement?

Reading Time: 7 minutes Imagine scrolling through social media and suddenly stopping at an ad, not because of the product, but because of the beautiful, stylish font. Fonts do more than display words; they set the mood, grab attention, and even influence emotions....
Google Ads Quality Score. What Is It and How Can You Improve It?

Google Ads Quality Score. What Is It and How Can You Improve It?

Reading Time: 14 minutes Running Google Ads can feel like a constant battle between costs and performance. You want your ads to appear in the best possible position and keep costs low. That’s where Google Ads Quality Score comes in. Think of it as Google’s rating of...
A/B Testing in PPC. How to Improve Your Ad Performance

A/B Testing in PPC. How to Improve Your Ad Performance

Reading Time: 14 minutes Throwing money into PPC ads and hoping for the best is a losing game. Running paid campaigns without knowing what works leads to wasted budgets, low conversions, and frustrating results. This is where A/B testing, or split testing, comes in....