Reading Time: 9 minutes If you’ve built up a solid base of customer data and you’re ready to take your advertising to the next level, you’re probably wondering: when do I use a customer match list and when do I switch into lookalike audiences? The truth is, both are...
Reading Time: 9 minutes When it comes to running advertising campaigns on Facebook (now part of Meta), tracking the right data has always been a key part of success. You want to know who visited your site, what they did, and whether they converted, so your ad sets...
Reading Time: 7 minutes When you run Google Ads campaigns, you want to see how many real, valuable actions result from those ads, not just clicks or form fills, but what happens in the offline world. A customer might click your ad, call your business, visit your store...
Reading Time: 12 minutes Performance Max campaigns have quickly become one of the most talked-about features in Google Ads, and for good reason. They give advertisers the ability to reach potential customers wherever they spend time across Google’s networks: Search,...
Reading Time: 8 minutes When you run Facebook (Meta) advertising, one of the biggest challenges is figuring out how to reach new customers who are likely to care about your product or service. Lookalike audiences are a powerful tool to do exactly that: they let you...
Reading Time: 10 minutes Every marketing dollar has power, but whether it multiplies or disappears depends on how you structure your campaign budget. A poorly organized budget can erode profits, while a well-planned one can transform even a modest investment into...
