Reading Time: 9 minutes When someone searches for Eiffel Tower, Google doesn’t just pull up random web pages with those words. It displays a knowledge panel with information on height, location, architect, and even related landmarks. That happens because Google...
Reading Time: 9 minutes When you’re offering services, whether you’re a business owner, a course creator, or running an online business, you’ll likely hear about two major approaches to selling: the evergreen funnel and the launch funnel. Both have their place. Which...
Reading Time: 14 minutes Every marketing team wants to know one thing: what’s really driving revenue. That’s where revenue attribution comes in. It’s the process of identifying which marketing touchpoints contribute to a sale or conversion and how much credit each...
Reading Time: 7 minutes AI has totally changed how people create content now. Everything’s faster & easier than before. A few years back, marketers had to write everything manually (by hand). Now AI helps with all kinds of writing jobs. Blogs, social media posts,...
Reading Time: 12 minutes When your marketing teams generate new leads, you want to ensure your sales team isn’t drowning in unqualified names. The goal is for sales reps to engage the best leads, the high-quality leads, not waste time chasing anyone who isn’t a good...
