Insights
Brimar Online Marketing’s Blog
Do you want us to do marketing for you?
How Do You Structure Content so AI Assistants Can Cite It Reliably?
If you’ve searched online lately, you’ve probably noticed that the results look different. Instead of just a list of blue links, you now see boxes at the top of the page filled with summarized answers. Humans don’t write those in real time. They’re generated by...
What Is Entity SEO and How Do You Build a Brand Knowledge Graph?
When someone searches for Eiffel Tower, Google doesn’t just pull up random web pages with those words. It displays a knowledge panel with information on height, location, architect, and even related landmarks. That happens because Google doesn’t see “Eiffel Tower” as...
Evergreen vs. Launch Funnels: Which Works Better for Services?
When you’re offering services, whether you’re a business owner, a course creator, or running an online business, you’ll likely hear about two major approaches to selling: the evergreen funnel and the launch funnel. Both have their place. Which one “works better”...
How Do You Attribute Revenue Across a Multi-Touch Funnel?
Every marketing team wants to know one thing: what’s really driving revenue. That’s where revenue attribution comes in. It’s the process of identifying which marketing touchpoints contribute to a sale or conversion and how much credit each deserves. For modern...
How Can Businesses Use AI to Create High-Quality Marketing Content?
AI has totally changed how people create content now. Everything’s faster & easier than before. A few years back, marketers had to write everything manually (by hand). Now AI helps with all kinds of writing jobs. Blogs, social media posts, & ads. So, if you...
What Lead-Scoring Model Should You Use Before Sending to Sales?
When your marketing teams generate new leads, you want to ensure your sales team isn’t drowning in unqualified names. The goal is for sales reps to engage the best leads, the high-quality leads, not waste time chasing anyone who isn’t a good fit. A solid lead-scoring...
How Do You Build a Quiz Funnel That Qualifies Leads Automatically?
Imagine turning your website visitors into qualified leads without having to chase every single one. With an interactive quiz funnel set up correctly, you can do just that: guide your target audience through a fun, personalized experience and end up with high-quality...
When Should You Use Customer Match vs. Lookalike Audiences?
If you’ve built up a solid base of customer data and you’re ready to take your advertising to the next level, you’re probably wondering: when do I use a customer match list and when do I switch into lookalike audiences? The truth is, both are powerful tools, and when...
How Does Facebook’s Conversions API Improve Tracking After iOS 14?
When it comes to running advertising campaigns on Facebook (now part of Meta), tracking the right data has always been a key part of success. You want to know who visited your site, what they did, and whether they converted, so your ad sets perform well, your target...
What’s the Right Way to Set Up Offline Conversion Tracking in Google Ads?
When you run Google Ads campaigns, you want to see how many real, valuable actions result from those ads, not just clicks or form fills, but what happens in the offline world. A customer might click your ad, call your business, visit your store (a mortar store), or...
How Do Performance Max Campaigns Decide Where to Show Your Ads?
Performance Max campaigns have quickly become one of the most talked-about features in Google Ads, and for good reason. They give advertisers the ability to reach potential customers wherever they spend time across Google’s networks: Search, Display, YouTube, Maps,...
Do You Need a Design System or a Template for a Small Business Website?
Every small business owner wants a website that feels polished, trustworthy, and clear. But when it comes time to build or redesign that website, a big question arises: should you go with a ready-made website template or invest in building your own design system? The...