Why PPC (Pay-Per-Click) is Important For Your Business

Many people wonder if PPC marketing is essential for their business.

They should be wondering WHY PPC is important for business owners, regardless it is a small or a big one.

After reading this through you will understand how relevant is this advertising method and how to do it right.

What is Pay-Per-Click (PPC)?

It is a wonderful and effective method to advertise on the internet.

It works perfectly on new websites to generate traffic and to spread the word on a promotion.

Nevertheless, you can combine this method with other successful methods like PPM and SEO to enhance visibility and brand awareness.

The main reason why this type of advertising is good is that the way you pay is smart.

You will only pay on PPC for every time your ad gets a click, regardless of the exposure.

So you pay only when the ad gets a click, so you pay for the times the ad works.

No more, no less.

As said before, it is really helpful when your marketing efforts are going for a promotion.

Or to jumpstart the counting of visits to your website. It works better when the marketer does good research before setting a PPC campaign in motion.

You can improve the PPC advertisement by using pushes from other tools and methods.

Methods like PPM and tools like a good keyword searching tool can improve your odds of getting a click.

How Does it Work?

The magic is really simple.

An ad appears on the Search Engine Results Page triggered by the right keywords.

After this, the ad gets a click, or it does not.

If it gets a click, the counter gets a plus one, you are getting charged, and the metrics update.

But what really are the experts having under consideration to make it work?

Selecting the specific keywords is the most important part of the PPC method.

Why?

Because depending on the keyword or keywords selected, they are going to appear.

Of course, since you are paying after the ad gets a click, you must have a clicking-revenue balance.

What your marketer must be aware of is the bidding.

Bidding is the part where your money can get away to never return.

If you bid for a commonly used keyword it starts to look more like an auction than bidding.

Then, you might be paying too much for a click and never getting the money back.

On the other hand, when you are bidding on an uncommon keyword you must go as specific as possible.

Your PPC expert (you better have one) knows exactly how much is enough depending on to bid on the keyword.

However, your PPC budget, the ROI expected, and the time to run the ad campaign should match your business goals.

So, at every moment have your planning in mind to avoid working in vain.

10 Reasons Why PPC (Pay-Per-Click) is Important For Business

You can count dozens of reasons why pay per click is essential to make your business grow.

Nevertheless, here you will see the top ten, the most important reasons.

Reason 1: Cost-effectiveness

While you are running an ad campaign, you should watch for the budget.

In that sense, the PPC strategy is not going to be a problem, just the contrary.

With PPC advertising, you only pay every time the ad works.

You will not pay when the ad gets exposure but when the display ads get clicks.

That is why this type of advertising has total effectiveness.

You are not getting charged for anything else but the working ads.

Reason 2: Ready to Sell Leads

The first step in finding something online is the search itself, right?

Then, PPC brings you closer to sales.

When the ad appears after a search, the potential customers are more likely to purchase than when ads appear randomly.

Therefore, PPC gets to people that are actually craving for what you offer.

Is more likely to sell a product to someone who is looking for the product.

Reason 3: Instant Traffic

When a PPC is active it immediately drives visitors to your site, e-commerce, or subscriber’s page.

So when PPC starts working, your website traffic increases right away, in real time.

This is especially convenient for promotions, offers, and reaching marketing goals in general.

Whenever you use PPC to increase your visit numbers, you are indirectly improving the website’s SEO.

In other words, if you want to generate immediate traffic to your website in a legal way, use PPC.

Reason 4: Independent Results

Using organic results, succeeding can have you waiting for months or weeks in the best cases.

Your exposure will depend on the entire evaluation of your SEO.

Meanwhile, using PPC your advertisement will appear in SERP for as long as your bidding and keywords are right.

Just keep in mind that by using PPC you must find a balance.

Take into consideration your ROI and the money you spend on the ad.

Try to not spend more than you earn.

Reason 5: Helps SEO Strategy

As mentioned before, directing paid traffic to your website will enhance your average traffic.

Nevertheless, that is not the only available help from PPC to SEO.

Since you must study the proper keywords before putting them into an ad, those keywords are the mentioned help.

When you find a keyword or keywords for your ad, you grant to put the same keywords on your website.

You can add them to the content, the metadata, or wherever you or your marketing expert considers them.

Reason 6: Positive ROI

One of the many advantages of PPC is how measurable it is.

As measurable as it is, it allows having a better understanding of the PPC performance.

These metrics show you the way to modify your ad successfully, then it starts to increase your ROI and conversion rate.

In other words, every time you learn what to change on your ad, you make it more effective.

So, if your ad used to give you a few to no earnings in a few weeks, it’ll be self-sustainable.

With the right strategy, it can give you a high ROI.

All you need is to know how to achieve that or hire someone who knows how how to put in place digital marketing strategies.

Reason 7: Allow Smart Retargeting

Let us say that a user saw your ad and didn’t click on it.

Retargeting that prospective customer allows them to keep appearing in front of his screen on the search later.

This sometimes happens because the possible client is not sure yet if buying or not if clicking or not.

Sometimes keeping this passive “push” allows the customer to think of your ad, and increases the purchase chances.

On the other hand, if you intend to do it right, you better hire an expert.

Retargeting looks easy to do but is tricky.

Reason 8: It Pushes Your Social Media Strategy

While advertising on Google, there is a feature called “Audience observations”.

This feature allows the marketer to see which ad groups perform better than others.

According to the information given by “Audience Observations,” you can improve your content on social media platforms.

Therefore, if your marketing campaign considers multi-channel efforts PPC collected data can help your ads perform better.

Regardless if you put better keywords on social media posts, or in the metadata, PPC collected data comes in handy.

Reason 9: Targeting Options

As said before, PPC is absolutely measurable.

Then all the information of your clicks is available for you to segment and pinpoint target your ideal public.

Then, you or your marketer can see metrics of your public, like ages, preferences, or geographic data.

Having information that is much more granular allows you or your marketer to decide if it is better for your ad campaign.

Then, your campaign can get exposure to a more prepared audience.

More likely to purchase or subscribe.

Reason 10: “Easy” To Create

In general, PPC advertisements are simple to create.

First, you go to an ad service like Google Ads (before was Google AdWords) to select the channel where to show your ads.

Second, you select the relevant keywords that trigger the exposure of the ad on the SERP.

Last, you fix the bidding and pay for the PPC ad campaign.

Here is a caveat: regardless of how simple it seems, to make it right, you need experience.

That is why big companies hire professional marketers for PPC advertisements.

Otherwise, you can lose time, money, or both trying to make PPC platforms work.

Extra Reason: It’s The Easiest Way To Track Sales

Usually, the landing page for a PPC focused on sales goals is either the products page or the eCommerce.

Then just by taking a look at the visitor’s number, you can check if a certain product is selling.

For example, if your ad campaigns are focused on selling a rare item, then your keyword must match it.

It is recommended for ready-to-sell kinds of rare items.

So when you see the visitor’s number on the site metrics, you can almost see how many sales it got.

This technique, if not handled with care, can draw a large amount of money.

Nevertheless, is only for a limited time that this PPC ad will be active, right?

Just as long as the promotion for the rare item over.

How Effective is Pay-Per-Click (PPC) Advertising? 2 Examples

You just saw 10 reasons why PPC is important for business.

Despite the reasons explained before, it is normal to hesitate or doubt the PPC’s effectiveness.

For that reason, here are two fine examples of how Pay-Per-Click advertising is an effective advertising method to get better results.

Example 1: Converse’s Conversions Through Conversations

Converse (All-Stars), the famous footwear shoe brand decided to use PPC for a marketing campaign.

The Company wanted to get more engagement with their customers, so they worked with PPC for that goal.

For the campaign, instead of trying to make a direct sale, the marketing team tried to foster “Converse-actions”.

The keywords they selected were related to a common search for teenagers. They used keywords like “how to talk to girls,” “first day of summer,” or “how to kiss.”

So when a SERP responds to the teenager’s search, it did it with a conversation on the ad copy.

In other words, Converse managed to use PPC as a response to a conversation important for the targeted audience.

The search the marketing team did allow them to see a gap in teenagers as a targeted audience.

Then they placed the ad on that public, and Converse got two advantages over other brands:

1. Low-cost and high-profit PPC campaign since the audience selected was not competitive.
2. They wanted the engagement to reach the right audience in a charismatic yet empathetic manner.

Example 2: Snickers And Misspelling

Snickers marketing team hired an agency to find how to get more online presence.

They came up with a weird yet effective idea.

First, the agency generated an algorithm to find more than 25.000 misspelled words, and they bought an interesting domain.

“yourenotyouwhenyourehungry.com” was the domain on the ad as a link to enter (back then) to a Snickers’ website.

Today the domain is redirecting to something else.

The list of keywords included misspelled words like “buisness,” ”amazin,” ”vacum,” ”gool,” and many other words.

The result of this campaign was amazing.

The number of ad impressions reached almost 558.000 in the first two days.

The click-through rate was 1.05%, which makes more than 5.000 visits to the landing page in 2 days.

Do the math and think how much the brand can do in the first ten days.

In war, exploiting a weak spot can ensure victory; in marketing, it is practically the same.

It is very common that people get tired in the office and misspell words.

It is also known for the addictive effect of sugar and chocolate on stressed people.

Now, is there something wrong with offering a short-term solution for stress and hunger?

Of course not.

That is why they bet all into this bold campaign directed at people who are tired, in their cubicles, and with a lot of stress.

Not bad at all

The landing page had a simple message from Snickers to suggest buying a chocolate bar.

A short, concise, powerful, and direct message from a company to hungry people.

Then What?

In both examples, you can see how PPC worked differently, and yet both succeeded.

In the first example, you can see Converse creating engagement through the disposition of the youth’s curiosity.

The ad acted by continuing the conversation held with themselves on their minds or with their best friends.

Converse exploited young people’s insecurities to empower them by letting them know they are not alone.

Economically speaking, it is better to have a few people loving your brand than thousands of “mere followers.”

In the second example, you can see how hunger, stress, and misspelling can be of use in the right idea.

When Snickers think about how they can reach these targeted audiences, they get into their shoes and offer pleasure.

Of course, chocolate can calm hunger, but they offered snickers as pure delight.

In terms of “thinking out of the box,” you can find hundreds of thousands of examples.

Nevertheless, these examples let us see how the right idea can help any product to succeed after using PPC.

The main reason people are still using PPC is that it works.

Summary: Why is PPC (Pay-Per-Click) Important For Your Business?

Using Pay-Per-Click as a marketing strategy is really helpful.

As you can tell from both examples you see the impact of a PPC campaign well-executed.

Converse and Snickers are giants in their respective businesses and yet they hired experts for succeeding on PPC.

In the whole marketing plan, there must be a part destined for the business projection.

That part is the one where PPC must be an essential asset for the intended growth.

Regardless of whether the ad campaign is meant for exposure, sales, or just for raising the visit count.

Why Not Just Going With SEO or PPM?

SEO can remain more than PPC in terms of being there when the money runs out.

However, SEO is really deficient when you are in a rush for seeing fine SERP results.

Search Engine Optimization takes time to make your website appear first on SERP, so better to take PPC.

You can get SEO for free, but you can not get PPM for free.

Pay Per Mile or Pay Per Impression works in a different way than PPC.

You pay an amount of money for every thousand impressions.

Nevertheless, PPM could not be as effective as PPC for some products.

SEO (being free in some cases) and PPM (being sometimes cheaper than PPC) will not give the same results.

PPC is a reliable and controllable way to set your ads.

When you use PPC you are paying for good service, so make sure your marketing team is experienced and smart.

The question is not “Why PPC is important for business?”.

The question, after reading all this, should be “What are you waiting to start a successful PPC campaign?”.

Find the right marketing goal to reach, the right team, and get the most of the PPC campaign.

Let Us Do The Work For You

There are a certain number of services Brimar can perform to enhance aspects of your company or brand.

Nevertheless, as experts in digital marketing, we can’t offer you anything but the best of our knowledge and experience.

Brimar can take off from your back the weight of running an ad campaign while running a company too.

With our variety of services, we can also help you with other areas like:

1. Graphic design
2. Web development
3. Web design
4. SEO
5. Social media marketing
6. Email marketing management
7. Software development
8. Mobile apps

As a matter of speaking, we can help you build your digital dream and make it come true.

Give us a marketing goal, meet with us, and let us help you reach your company’s full potential.

Why Brimar Online Marketing PPC Management Services?

Our client’s business is treated like ours, but the main reason is how our work represents us.

With detail, with care, with smart and bold strategies we mean to get your business to the top.

In the case of PPC advertising, we know what tool to use and when to use it to leverage your metrics.

Contact us to set a meeting and let us share your concerns about what you want and yet can’t reach.

We are located in the San Francisco Bay Area, but our work transcends geographic limitations.

So, what are you waiting to tell us what you want for your business?

What do you dream about?

We plan carefully all the strategies, budgets, targeted audiences, and more for your brand to succeed.

But do not stay in the spectator’s area; try our PPC services, and you will see immediate results.

Let your business’ marketing be in our hands and watch your brand become relevant by itself.

F.A.Q

Is The Same PPC (Pay Per Click) As CPC (Cost Per Click)?

They both belong to the same method of advertising, but they are not the same.

PPC is a method to advertise successfully on the internet. On the other hand, CPC is a metric obtained after processing data of a PPC ad.

The mistake is common, but they are not the same thing.

What Is A PPC Ad Network?

It is a network or a search engine where you or your marketer can pay for the PPC campaign.

Among the most important PPC ad networks are:

1. Google Ads
2. Microsoft Ads (known as Bing Ads)
3. Facebook Ads
4. LinkedIn Ads
5. Instagram Ads
6. AdRoll
7. Taboola/Outbrain
8. Twitter
9. Bidvertiser
10. Yahoo Gemini
11. RevContent
12. BuySellAds
13. Airpush
14. Inmobi
15. Leadbolt

And there’s more we can name, but the idea is to inform you what a PPC ad network is.

Do People Really Click on PPC Ads?

Yes, they do.

Those clicks represent almost half of the total clicks on certain searches.

More than 45% of the clicks on a SERP to be exact.

Additionally, people clicking on the ad are more likely to purchase than people who find your website organically.

Not in vain, PPC ads are one (if not the most) affordable ways to advertise online.