Email Marketing Management Services in The San Francisco Bay Area

A simple newsletter contains the information you think your customers might want to know. So as such, is a tool that can make the difference between “I didn’t know they have that” and “I want to order five”.

As we know, newsletter creation needs preparation time, templates, and more features to make the most of it.

So if you are thinking that Brimar can help you with these details you are completely right. We must create and plan a strategy to send news through your email with real charm.

From where do you think it comes to the need for follow-up emails? This chain of emails sometimes is definitive on a conversion.

In Brimar we know that clients and prospective clients should not remain without a proper following process.

Emails managed by us will build trust in your public while increasing conversions and sales.

It always is handy to know-how is the campaign going and what the weak spots are. Therefore, a report can detail how is your email marketing campaign going.

If your email marketing efforts are matching your digital marketing goals or not, depends on the reports.

In Brimar we know what to do with every metric shown in the report. We also know how to make the report readable and understandable to see how is the campaign performing.

You can see well-managed email campaigns reflected on the reports.

This type of marketing has many uses. It can inform customers about any possible promotion or a new service. Emails can improve a brand’s loyalty by communicating efficiently with customers segmented at a granular level. 

It is not a high-cost investment, so hiring these services is feasible. In some cases, you can see email marketing results within a few hours. Additionally, every single move in email marketing is traceable, so you can get the metrics to evaluate performance.

Well used, email marketing can be your best strategy to get higher ROI or to reach your marketing goals. This investment is completely worth it.

Of course, it is. Firstly, the ROI of email marketing can reach up to 4.400% in the best cases. Other times the ROI is upon 100%, so as you can see there aren’t many possibilities of wasting money. Just make sure the email marketing campaigns are run by experts.

The usage of emails in marketing is not a new concept. Nowadays it is the most effective tool for digital marketing.

The effective way to start using email marketing can fill a sort of “to-do list”. 

1. Establish clear goals of what you want to get from emails.
2. Create a list of people interested in the information you will send.
3. Choose the kind of campaign you want for a season.
4. Plan and schedule your first campaign.
5. Evaluate your email marketing metrics.
6. Improve your methods to get closer to marketing goals.

As said before, email marketing is not as easy as it looks. It takes preparation and planning. The best thing you can do to make the process faster is to hire a digital agency. However, if you have free time you can try it yourself and see if it’s easy for you.

If you have programmed properly your email list, you can be sure your customers will get your emails. Technically, when segmentation is successful your ideal audience will receive the right information. 

However, if a non-subscribed person receives one of your emails it must have one of two explanations. One, the email received was resent from one of your subscribers. Or two, the database has a problem and is sending information to people who have not requested that.

In any case, you can see if the email is or not in your contact’s list. If it does not, correct the list immediately to avoid sending spam and waste efforts and time.

The last trends mean to stop making boring an email received. Here are five trends you can inspire from to give a fun twist to your email marketing.

1. Short videos of 20 or 30 seconds explaining the issue of the email.
2. Subscriber control of what information they want to receive. Avoiding spam is still popular.
3. Interactive emails that allow the user to fill a survey might help. Also adding an event to a calendar, or playing with some small interactive feature.
4. Allowing users to generate content. From thumbs-up buttons to upload short videos, everything counts.

As long as your company or start-up solves users’ problems, email marketing will enhance customer’s trust. Nevertheless, here are some tips for you to not harm that trust.

1. Always ask permission from the customers before start sending them emails. If they want the emails, they will read them for sure.
2. Identify your emails with the personal information of the email manager. Give a face to the email you are sending.
3. Let the email receiver know what to expect from you. Sports, show business news, sales promotions on a certain article, whatever it is let them know.
4. Be respectful with your customers. Avoid being informal and using slang when writing emails for customers.
5. Support your relationship with customers by sending them newsletters. Sharing news is a good way to let them know you care.
6. Apologize if you find out you made a mistake. Everyone can make a mistake, but only mature and reliable people can admit it.

Yes, you can. The revenue from emails can always be more when you apply some techniques. If you focus your efforts on some feats and depending on your strategy, your revenues will double or multiply by many. Follow these simple steps:

1. Use a compelling subject to generate interest in receivers.
2. Allure with compelling writing that engages your readers, but not with too many words.
3. Use a remarkable call to action to guide them.
4. Set good email automation on some important interactions like sales.
5. Leverage your email’s effectiveness using segmentation and personalization.

The frequency depends on many factors. You should consider if your company and marketing goals demand emails on a daily basis. If not, it is good to consider sending just an email weekly or monthly.

Have in mind that sending one email in a month will let your company have a presence on the customer’s mind. Sending one email every two weeks, can create a bond and avoid becoming a nuisance. If you send an email weekly, you create the consistency needed with your customers.

Sending emails must be planned by experts in the means of not becoming spammers. But if you need to deal with purchasing notifications or so, try not to send more than 3 emails. 

It may seem a good idea but buying a list is the opposite of what email marketing is about. It is supposed emails should be directed to interested people, previously research targeted people. When you pay for a list of emails you are getting info about people that might get annoyed by your emails. 

Your emails will be SPAM at this point if you send emails to a list of non-interested persons.

One thing is to send irrelevant information via email but sending lots of emails is something else. If you are sending too many emails, the obvious choice for subscribers is to unsubscribe. Actually, this is the first reason to unsubscribe, so avoid it by all means.

Another common mistake is to send only information based on sales. So promotions, offers, coupons, and new products should not be the only matter you talk about. If you do so, you can give the impression of not caring for them but for their wallets. Vary the information you send to your customers.

The most important aspect if you want them to read your emails is how relevant the subject is. If they don’t want to read information about a product, why waste an email on them. There is a lot of interesting information you can send to your customers, so there is no need to waste emails.

If you want to make the most of your emails do not overload them with lots of information. Instead, try to capture them in the first 200 words, and then prepare the call to action. That way you make sure you won’t waste emails nor be annoying.

Bottom line: Irrelevant information, you lose them. Too many words, you lose them. Try to be consistent and accurate when sending an email to a customer. The usual recommendation is to let professionals handle it.