CASE STUDY – FACEBOOK ADS
4 Years. 2,468 Leads. $161 a Week
What Consistent Facebook Ads Look Like for an Immigration Attorney
A San Jose, CA, immigration law firm serving Spanish-speaking clients. A modest daily budget and nearly four years of uninterrupted results.
Consecutive Weeks of Active Campaigns
Total Leads Generated
Average Cost per Lead
Average Weekly Ad Spend
THE CLIENT
A 40-Year Practice That Needed a Steady Stream of New Cases Without a Big Ad Budget
A 40-Year Practice That Needed a Steady Stream of New Cases Without a Big Ad Budget
San Jose, CA
Facebook Ads
Latino Community
May 2022 – Present
This San Jose immigration attorney has been practicing law since 1981. Over four decades, he built a reputation in the Hispanic community across San Jose, CA, and the surrounding cities, handling immigration cases, employment law, criminal litigation, and civil matters for clients who often had nowhere else to turn.
What he needed was a reliable way to keep new clients coming in without allocating a large advertising budget. His practice was established, his reputation was solid, but word of mouth alone wasn’t enough to keep the pipeline consistently full. He wanted leads.
He wanted them from the Spanish-speaking community he’d spent decades serving, and he didn’t want to overpay.
We’ve been running his Facebook Ads campaigns since May 2022, and we’re still running them today.
THE APPROACH
Small Budget, Precise Targeting, No Wasted Spend
The campaign structure was intentionally lean. A daily budget of $23, roughly $161 per week, targeting Spanish-speaking adults in San Jose and nearby cities who were likely dealing with immigration issues.
No broad national targeting, and no expensive keyword bidding. Just a tightly defined local audience and ad creative that spoke directly to their situation.
The message was always clear and direct: this is an experienced attorney who speaks Spanish, who has been in this community for decades, and who can help you with your immigration case.
Lead forms were built into the campaign from the start. When someone shows interest, their information goes directly to the attorney and his team, no extra steps, no friction between the lead and the follow-up call.
At $23 a day, there’s no room for waste. Every dollar of that budget had to reach the right person with the right message. That discipline is what kept the cost per lead consistently low over four years.
The campaigns ran continuously, with no long pauses, no major resets. Week after week, the same focused strategy, adjusted as needed based on what the data showed, but never abandoned in favor of something flashy or experimental.
THE RESULTS
Nearly Four Years of Data. Here’s What Consistent Execution Produces
182 consecutive weeks. 2,468 leads. $26,223 in total ad spend.
That’s what this account looks like from the outside. But the number that tells the real story is $10.63, the average cost per lead across the entire campaign history.
In legal advertising, where Google Ads for immigration attorneys can cost $50 to $150 per click, generating a qualified lead for $10.63 on average over four years is a result that speaks for itself.
13.6
Average leads per week
$4.30
Lowest cost per lead achieved in a single week
1.7M
Total impressions across 4 years
Here’s how the results broke down year by year as the account matured:
Launching and finding the audience
Campaigns started in May 2022. The initial weeks focused on establishing the targeting, testing the lead flow, and finding the right creative approach for this specific community in San Jose.
Budget: ~$140/week | Avg leads/week: 14–20 | Avg CPR: ~$7–10
Steady rhythm, consistent volume
The campaign found its groove. Week after week, leads came in at a predictable volume, with cost per result remaining controlled. The lead form strategy was proving particularly effective for this audience.
Budget: ~$140-$161/week | Avg leads/week: 12–20 | Avg CPR: ~$6–12
Best performance period cost per lead at its lowest
Early 2024 produced the best single-week result of the entire account: 44 leads at $4.30 each. The audience was warm, the creative was dialed in, and the targeting was as precise as it had ever been.
Budget: ~$161/week | Best Week: 44 leads at $4.30 | Avg CPR: ~$7–14
2025-26
Adapting to a more competitive landscape
Facebook ad costs increased across all verticals in 2025, affecting this account as it did the entire industry. CPR rose during certain weeks, particularly in Q4 2025. Adjustments to targeting and creative kept the account performing above market averages even as costs climbed.
Budget: ~$161/week | Avg leads/week: 10–19 | Avg CPR: ~$9–20
The Takeaway
The Most Underrated Strategy in Local Legal Marketing Is Showing Up Every Single Week
Most law firms chase the big campaign or the seasonal push. The moment that’s going to change everything. What this account proves is something quieter and more durable: a focused strategy executed consistently, week after week, over four years, generates results that compound in ways that one-off campaigns never can.
Over time, the audience starts recognizing the face in the ad, the algorithm learns who responds, and the cost per lead drops as the targeting gets sharper, and through all of it, the attorney’s phone keeps ringing, not because of one brilliant campaign, but because the work never stopped.
Four years of uninterrupted Facebook Ads management looks like this: not explosive, not viral, just a quiet strategy that kept working week after week until the results became impossible to ignore. And it’s still running today.
Want Leads Coming In Every Single Week?
We manage Facebook Ads for immigration attorneys serving Spanish-speaking communities. Book a free 15-minute audit, and we’ll tell you what we’d do with your current setup.