Why is Graphic Design Important?

It is time to see why graphic design is important for practically everything in the world (digital and physical).

The importance of graphic design is hard to depict in mere words. In the following 5 minutes reading, you’ll know in depth why companies spend money on image and graphic services.

What is The Purpose of Graphic Design?

To see what graphic design’s purpose is first it is necessary to know a few details about it. But in a matter of what is graphic design, it is an art to marketing service. In other words, it is a series of techniques and technologies to give any business its distinctive image.

So whenever a company wants to have or improve its image, it requires a graphic designer to do the job.

When the graphic designer starts the job it can go from sketching images to give entire identity colors. Using colors, shapes, and even fonts a designer draws attention while enhancing the company’s presence. 

The designer proposes an element like a logo but to use it or not, is not his responsibility. It is the company owner’s decision. After all, the design made must match the client’s needs and taste. Both designer and CEO must be on the same page when it comes to identity.

What the designer must aim for is non-verbal communication with the company’s clients. Then the aesthetic aspect must tell the public what the message of the company is. If possible, using just a few elements, the designer’s work should tell the business story.

The Elements of Graphic Design

Elements are essential in graphic design. They usually are symbols, photos, illustrations, and more but they come from more simple elements. These elements can mix and blend, and these are: 

1. Lines: They can be straight, curved, thick, thin, wavy, or whatever the designer needs. Lines should help the eyes of the viewer towards the intended direction. They also can separate spaces in the layout.
2. Colors: With or without colors, the design gives one impression or the other. Here the designer must put all of his knowledge on color theory and psychology of the color. Every tone and shade should have a purpose.
3. Shapes: They help to fill empty spaces or support texts through the illustration. Supported by other elements, shapes can guide the viewer’s eye. Letting see first what is expected to, shapes tell where to look at.
4. Texture: It gives an image a new dimension. Can give depth or give an illusion of a tactile surface on a glossy and smooth surface. Textures tend to make the viewer forget that he is looking at a two-dimensional image.
5. Type: Finally, when you need words, you have to write them. If a designer is good, text can be art too. Setting the text aligned and combined with various fonts is better to keep the reader’s attention. They should be the right amount of words.

These elements are the minimum required to pull up a design from scratch. Now, where they mix them and where they show it are two different subjects.

The Tools of Graphic Design

There are a lot of different tools used in graphic design. Nevertheless, the three that really matter are these: 

1. The Sketchpad: Designing is to create, so it is important to put any idea sketched somewhere. This tool is the best to do it. Regardless if you’re sketching on paper or an electronic device, a sketchpad is essential for designers.
2. The Computer: Laptop or not, a computer helps save all projects to all designers. Using electronic tools, saving photos, or using software on the computer is the most useful tool for the designer. 
3. The Software: The ideal post for a designer is not in the physical world but the digital. Nowadays, it is very important to put all elements together in software for many reasons. It is almost mandatory.

Graphic design is present now everywhere from a simple illustration to a complex brochure. The level of the impact of the art behind the designs is the key to sometimes close a deal. As you can see it is one of the essential parts of a company.

Why Graphic Design is Important in a Nutshell

It is important because it is the face of your company. Graphic design gives identity, personality, and its own voice to your business whatever it is. Nothing that you can think of can compare to the impact of graphic design on your corporate image.

5 Major Reasons Why Graphic Design is Important

5 major reasons why graphic design is important, and you should know.

1. The first impression is sometimes the only impression your business needs to sell an idea or product. Other times is the only impression people will have of your business due to how bad your company looks. To keep it good, you better have it covered.
2. Consistency is a common problem in public relationships and even in marketing. There is a lack of trust from people in your brand if there is a lack of consistency. So to avoid this common mistake, graphic design is responsible for giving an entire neat image to any company.
3. “An image talks a thousand words” or something like that goes the saying. As said before, colors, fonts, images, and even lines can tell something about your brand. Summarizing information is not a bad strategy. So images’ compositions can do better storytelling sometimes.
4. Between two different brands offering the same product in promotion, who may win a sales competition? By this point, you guessed the winner is the better-looking brand. So being attractive is key to sales, and that is what graphic design looks for.
5. What is more important for a company than the image? It is only the message it communicates. Just imagine how awesome it could be to mix both.  If there would be a way to give an artistic image to your company’s message. Oh! Wait! That is graphic design!

How To Use These 5 Feats To Shine?

Ok. For the first one, should be there a neat and good colored banner? No. You will need just a style to show colors, shapes, and images in a way only your brand does. Something really original and personal that calls people’s attention.

To achieve consistency, all colors, fonts, and shapes should give a “professional look”. It means that fonts, lines, colors, and all elements must remain the same throughout your brand’s image.

Regardless if it is social media, your website, or a billboard try to earn trust with consistency.

Summarizing information is not as easy as it looks. To start, the graphic designer is responsible for representing your brand’s purpose by creating an “icon” for your company. Infographics, brochures, and even memes can depict your content smartly and shortly.

There is a saying that goes “don’t try to bury your competitors, glow upon them”. In that spirit, you can use the right image to give your brand all the more awareness possible. If your designer does it perfectly, it will even make a new visual trend.

Lastly, through all the artistic processes you should have in mind that your company should communicate something.

This message you communicate can be your vision, your company’s storytelling, or just “buy our stuff”. Graphic designers are those who make your message look astonishing.

The Importance of Graphic Design in Different Areas (The Deep Definition)

As said before, graphic design is important for almost everything nowadays. It is present in every part of marketing building non-verbal communication with possible clients.

The following are just a few areas where this wonderful “tool” impacts for good. In other words, where and why it matters.

The Importance of Graphic Design in Business

Generally speaking, regardless of the size, product, or intention graphic design is a total victory for companies. If you think you can sell an idea or anything without a compelling look, you need to rethink your business.

About 90% of the information getting into our brains is visual. 65% of them are more likely to love something just by the way it looks.

Do you know what studies around the globe found out? That investing in graphic design is the best for getting a seductive visual approach with customers.

Here we must talk a little about something called “speed of absorption”. It is the rate of information your brain can understand in the shortest time possible.

Normally, after understanding something our brain prizes us with a sensation of winning. This is the dopamine getting into your system.

Our brains make us addicted to dopamine, which leads us to choose things that bring us that good sensation. Therefore, people tend to bore reading and prefer another non-verbal equivalent. So hiring a designer to help you sell is a really good idea to gain customers.

How To Use G.D In Business? 

1. Creating a Logo: A logo is a symbol that helps people to identify where your brand appears. A logo should build a brand’s recognition, but also should earn credibility. You should not take logos as a “some image to show our name”. It is way more than that.
2. Impacting Through Advertisements: While some ads are just meant to appear as words, others show more. For instance banners, social media ads, and these sort of graphic cues. An arousal design can lead to more sales than a plane ad.
3. Building the Website: Having a place on the internet is more than just having a domain and hosting. It takes a well-designed website to retain clients while catching new ones. It’s an important element that every single brand should manage to be the best possible way.
4. Seducing For Selling: As said many times before, visuals can be definitive on a purchase. But the entire identity should be persuading customers to buy from first sight. If your brand sells services, make sure they look like the top quality kind.
5. “Collateral Marketing”: The ultimate goal of graphic design is to give a professional and neat image to your brand. After some time, people start to recognize your logo and even your colors. Then your identity gets marketable for any purpose without realizing it.
6. Labeling Social Media: The colors and logos created for your brand should be included on its social media accounts. A brand builds one element at a time, and social media shouldn’t stay out of your marketing identity.
7. Presentations And Merchandising: While giving a presentation, the presentation should be leveraged by strong and clear visuals. Also, when giving away merchandise, you should not miss a chance to build your brand with logos, colors, or fonts. Every detail helps.

The Importance of Graphic Design in Digital Marketing

Marketing, the word itself, means nothing but techniques for promoting sellings. Can you think about a better tool than graphic design for that purpose? It is hard to find something better to communicate through images as good as graphic design.

However, digital marketing is a more complicated world than traditional marketing. Trends change in a matter of hours and some brands can go from loved to hated with a single post. That is the reason a graphic designer should be supporting marketing efforts.

Of course, G.D covers a variety of visual channels and they can improve awareness with a good design. For example, if you have a well-composed template for emails (on email marketing) these will not be tedious for receivers. 

The same happens with the visit to an alluring landing page. If the landing page feels like art, users will be more likely to stay longer than on ugly websites. Even banners need a designer’s touch for ensuring their success.

Nevertheless, it requires work in detail and fine taste. What you need to start checking on your services list is the identity. Colors, shapes, types, and everything that separates visually your brand from others. Prevent imitations by asking for original designs.

The way your graphic designer shows your brand’s content is crucial to engage. While some people love infographics, other people love memes and others art. Therefore, it’s important to let your designer know what you need and how your audience loves it.

However, the ability of art to remain as non-verbal communication can be of use in digital marketing.

Sometimes just an image can make a person feel hungry, or relaxed more than words would. Relying on art for marketing purposes is one of the top abilities a marketing expert can do.

That is, in summary, the importance of graphic design in digital marketing.

How To Use G.D In Digital Marketing? 

There are basically 4 types of design you can count on in digital marketing. The first is branding in graphic design.

Branding allows telling stories, emotions, and even experiences just using the brand’s design elements. We already talked about which these elements are (colors, shapes, lines, etc).

The second type of design you can use is for advertising and more for marketing purposes. A few examples of these are:

1. Flyers
2. Newsletters
3. Reports
4. Postcards
5. Brochures
6. Email marketing templates
7. Banners
8. Images for webs and blogs, and many more

For the third use of G.D in digital marketing, there is the design for elements on the user’s interface. Every aspect here is dedicated to the user and his interaction with the website. Some examples are: 

1. Web page design
2. Theme design
3. App design
4. Game interfaces
5. 3D modeling, and more

And last but not least, there are some elements created to be set in motion. In other words, objects with motion. A few examples of these are:

1. Animated logos
2. Digital advertisements
3. Promotional videos
4. Trailers
5. Presentations
6. Banners
7. GIFs
8. Websites, and others

Now you can see clearly the importance of graphic design in marketing (traditional and digital).

The Importance of Graphic Design in Advertising

One of the advertising goals is to get notorious. Advertising was invented to make a brand come on top of competitors and so sell more products. In that sense, G.D will do the lifting part, raising your brand above others.

The importance of graphic design in advertising is easily depicted in the impact it has on the industry. By using a compelling and alluring composition of images G.D helps the ad to get notorious and likable.

Getting attention is one thing, giving a message is another. When advertising, the design should speak clearer and louder than words. A good designer knows that sometimes the ad should have just enough words, but the less the better. 

Compelling and trendy designs help the public to see what needs you can satisfy. 

How To Use G.D In Advertising?

Using G.D in advertising, the sky’s the limit. From digital to traditional marketing, creativity is the limit. Impact, seduce, impress, or let your designer do it for you. The most prominent differences in graphic design in advertising are the marketing focus and marketing intention.

In advertising, it’s all about goals. Getting subscribers, increasing sales, growing in visits, and even getting more engagement from your targeted public.

It’s not the same to set an ad for selling shoes, that an ad in an ad campaign for engagement. Even if both belong to a shoe company.

Both focus and intention must be the cornerstone for the designer to start creating art. So data like demographics and more are things that designers should analyze.

The Importance of Graphic Design in Social Media

Here is a perfect example of a channel that thrived and was molded after graphic design: Social Media. Imagine for a second if Facebook, Twitter, and Instagram have no distinctive colors and logos.

Wouldn’t it be ugly and confusing? That is the importance of graphic design in social media.

Nevertheless, today’s social media represents a medium of opportunity for graphic designers. Translating a client’s desires into art is always challenging, but rewarding after all. Every single brand and every social media (professional) account has a team of designers.

The goal for any post is going viral, and that is why designers should find to make likable content. There are thousands of examples on Instagram and Facebook.

Companies and celebrities using G.D to improve the numbers on their accounts. When you lack a designer, it’s evident.

In social media, everything starts with a good first impression. Avatars, icons, posts, photos, and cover images are the ones responsible for getting followed at first. That is what people will be looking at when entering for the first time on your account. 

If the public doesn’t like something, they will leave. So you better have an expert graphic designer when thinking of working your social media account for engagement.

You can do things your own way and work yourself on your personal account, but never your business account.

While making a professional account thrive, social media managers, rely on viral content. Images so powerful, beautiful, or so useful that people want to share them willingly.

Therefore the way your designer creates an image is essential for a professional account to get viral.

How To Use G.D In Social Media?

Depending on the social media, the direction for designs may vary. A social media works better with motion content, square-shaped content, or infographics. Let’s see how to use G.D on the most popular social networks.

1. Facebook: It’s still considered the main social network. Facebook is perfect for both text and visual content. It is also perfect for getting exposure and going viral. So for designers, the bulk of the work on Facebook is focused on images, memes, and infographics.
2. Instagram: Today’s one of the most popular social networks. All content here is meant to be visual. The main focus for the designer depends on the type of account. Infographics for informative accounts, photos, and static images for others. It also can be helpful gifs and short videos.
3. Pinterest: Think of Pinterest as a more static version of Instagram. At least on the designer’s responsibilities and focus. Nevertheless, Pinterest is more directed to raise the willingness to purchase so content should exploit this advantage.
4. Twitter: Despite being meant to express ideas under 160 characters, its content can go viral rapidly. So practically everything posted on other social media is valid to share here.
5. Youtube: Here the duty of a graphic designer goes only on two stages of the video production. In pre-production, a designer can set the colors and can give identity to the channel. He can also provide images for the video. In post-production, the designer sets the filters and the remaining visual aspects.

If the brand has more than one social media channel, the graphic designer’s responsibility is to keep them coherent. Social media changes quickly, so to have an expert updated on trends is the smartest decision a manager can make.

The Importance of Graphic Design in Education

Education is an extensive word. It can refer to receiving a class in a classroom or getting an online lesson. However, G.D is always there to give every teaching process the proper order in content and form. Graphic design makes everything look better.

In the classroom, you can recall any chart teaching the alphabet with gnarly designs. You can also see posters with infographics and even portraits like Einstein’s. So you have your whole life learning from graphic-designed content.

Even illustrators back in the ’50s used to design powerful campaigns to show on billboards. The same happened in magazines and other physical graphic sources like comics.

The inspirational ability of graphic design can be traced back centuries ago. Inspiration may lead to education.

Now, beyond the physical world, the pandemic of 2020 made us able to open to new forms of education. Nowadays, almost all education is online, going from live classes to videos and illustrations.

We need G.D more than ever to keep calling student’s attention despite the distance.

In education, selling or not is optional but teaching by any means is mandatory. To explain an idea, Ted-Ed uses animations while Incapsula uses infographics to teach. Online education is not new, nor the usage of graphic design in education.

To summarize, the importance of graphic design in education is linked to the help of “digesting information”. Having supporting images for any subject makes it easier to learn the content. 

How To Use G.D In Education?

In addition to the content, putting from time to time photos or any other visual content improves the reading. Just organizing text through the blank page can do miracles to enhance readability and therefore student comprehension. 

Another way graphic design helps the student is with the design of the connective material. Arranging subjects in a way and putting allusive images between them will enrich comprehension. Creating new elements to help this purpose is valid.

Selecting different fonts and styles helps to mark where the subjects change to avoid confusion. Make sure to ease the content focus by adding some italic or bold words to force the reader’s attention. This is a tremendous help for them. 

Creating a site map is the responsibility of the web developer or designer. Making it easy to follow isn’t. It is a good way to help students find out the subject they are already suited to make them easy to spot.

In other words, use graphic design to help students navigate through the content.

Education is more a selfless cause than a business, but it does not mean it should come for free. At least not for online platforms that make a living for people who love to teach. That case needs all the help to be as didactic as possible.

The Importance of Graphic Design in Today’s Society

First of all, you should not see the importance of graphic design in today’s society as continuous visual pollution. It would be equal to call Eric Clapton noise just for a bad experience related to his music.

Graphic design gives life through art to every corner of the world.

Let’s face it, most people are not shallow but they prefer beautiful environments and aesthetic designs among them. Speaking of the commercial and profitable way of design, there is not much to add to all you read.

However, think for a second about the mark art left (and still leaves) in our perception of the world. Throughout time art has inspired us, molded us, healed us, and has done wonders for us.

Why is it different now? Don’t you feel inspired by looking at a beautiful and powerful billboard ad?

The very idea of selling isn’t about money anymore. Nowadays, sales (when are managed by a smart marketing team) are focused on creating communities and giving experiences. And right here is the main importance of graphic design in today’s society.

When an ad campaign is running inside or outside the digital world, bold designs help people identify their feelings.

These feelings help to comprehend the world around them and then give them something to relate with. In other words, the art in graphic design helps to interconnect people.

Marketing experts know how the “psychology of the color” and “visual voice” give a face to any brand. Hence, while trying to sell something to a person they help them to give themselves their own identity. 

Companies shape this world to get the best of their people by empowering them. Also, the art in the advertising, the colors in the banner, and even the logo on the brand have art on them. 

Will G.D Be Important In The Future?

The short answer is YES. But there is more to say about it than a simple affirmation. There are thousands of processes you can automate, but art is not one of them. There will be software to assist designers in evaluating ads, but you cannot discard the artist from the art.

Even today there are hundreds of apps that can improve photos or assist you to compose images. Those apps lack the study behind the shape, color, proportions, and other basic concepts of graphic design. 

Mankind has not reached yet the top of our technology, so there are still more ways to communicate.

In one of those communications gadgets or technologies must be always a place for graphic design. Augmented reality and virtual reality are just a few examples of new areas.

Considering the ongoing technologies that already exist, there must be new uses for them we haven’t discovered. Holographics, 3d printing, and smart glass are some of the new areas designers should start playing with. 

Another aspect to consider is the number of technologies that are far from disappearing soon. Social media ads, banners, email marketing, and other forms of digital marketing will be still available for a while. The same goes for billboards, brochures, and flyers. 

The educational process is always finding new ways to teach well in the shortest time possible. Therefore, there is a chance that anyone can learn the principles of graphic design. 

Regardless of that, practice makes perfect, always choose experts while you can. 

So designers with experience and knowledge will still be on top of the design business. They are and will be the most valuable asset a  digital and traditional marketing agency could ever have.

In Summary

Alongside content graphic design is one of the most important elements of any marketing strategy. Different from content, G.D brings the message in a simple, powerful, and likable form. In a rank of importance, graphic design is second after the marketing strategy.

The marketing strategy plans and executes everything in marketing campaigns, so it draws on what to do next. After planning, the graphic designer should put all the art and work to have a neat identity for everything. 

Keep in mind that a cohesive identity earns the customer or client’s trust, which translates into sales.

Then, all colors, filters, images, infographics, brochures, billboards, banners, ads, and more must be the work of the graphic designer. (Graphic design is key when rebranding your business).

One of the reasons why graphic design is important is the ability to make content go viral. Whenever people on social media share your post your brand gets awareness. In digital marketing sometimes it is good to play the “worthy information” strategy to go viral.

Regardless of how profitable it is, graphic design is a good way to share knowledge, not just for selling purposes.

If you have an online education website, G.D must be of use to you. Teaching and education are noble duties, and graphic design makes knowledge easier to understand and order.

Finally, why is graphic design important for brands and businesses? It presents information in a seductive, ordered, and easy to understand manner. Shapes, lines, fonts, and other elements help the student to visualize the content and prioritize it for better comprehension.

What is the use you want to give to this powerful tool?

Let us do The Work For You

Like most things in digital marketing, graphic design is not a bet, is an investment. Imagine going on a blind date in shorts, a tank top, and a cap on a luxury restaurant.

Ready to impress and seduce, huh? That is the way your business looks when you ignore improving your brand’s image.

Do you have a project in mind? How are you planning to arrange the information on your website? Do you know what colors your social media account and your logo should be based on? If you do not know how to make possible your visual identity we can help.

One of the reasons to hire a professional is time and money. You can save both by hiring an experienced graphic designer.

When you do not know what to do, you need to research how to do it. Experienced designers have, every time, less content to research so they invest time creating.

There are hundreds of aspects that require a professional hand and attention. Therefore it is not recommended to run the graphic design of your project or brand by yourself. It does not matter if your business is small, large, specific, or low budget. G.D must get the proper care.

Why Brimar Online Marketing Graphic Design Services

In Brimar, we understand that image is everything in business cause you can only give a good first impression. The way our graphic designers translate your desires into colors and visual textures are almost telepathic.

We also know that you expect your money to be represented in high-quality arts if you’re hiring us. Our prices are affordable and progressive depending on the services you need from us. You can expect not cheap, but the balance between cost and quality.

Our graphic designers are good at communicating in the “language of visuals”. And since graphic design is all about communication, you will have a fair advantage working with us over competitors. You tell us “the message” so colors set the tone and images deliver it.

Brimar’s team respects what you planned to do, but if you are not sure of what is best, we do. We can find a way to do what you desire in a way only a professional team can do. Nevertheless, we understand that you are the client, and thus you’re right.

Trust your designs and logos on us. Remember that having an idea in mind needs a lot of work to give it the best treatment possible. If you already have a logo we can improve it without ignoring your brand’s identity of course.

Our goal from now on will be to make your brand notorious with a refined taste corporate image. Have in mind that all of our work comes on behalf of making your business grow. We give your company the same care we expect for our company. If you grow, we grow.

Lastly, don’t you think your company deserves a high-quality worked image? Do you believe your dreamed company should look better than you imagined it? In Brimar we do, and that is why we put so much care and dedication into your service.

Our List Of Services For G.D

The services you can hire with us are:

1. Logo Design: We build your logo from scratch in case you don’t have one. We take into account the ideas you have and then we try to adapt them to trends in your business. No logo, no problem. 
2. Logo Cleaning: Do you already have a logo? Is it in every useful format? We digitize your logo so it appears anywhere you need when you need it. If you want to improve your existing logo, we gladly will do it for you.
3. Web Banner Design: Banners should call viewers’ attention and set the tone of the following information. If they are meant for ads, we can do it static or in motion images.
4. Physical Materials: We also design your business cards, restaurant menus, brochures, flyers, and other promotional materials. All with the same identity of your brand and the same care we give to anything else.